How antitrust cases against tech giants could reshape the digital advertising landscape

The digital advertising landscape in Europe is undergoing a significant transformation, driven by antitrust cases against tech giants, new regulations like the Digital Services Act and Digital Markets Act, and the rise of emerging players. This change promises to regulate competition concerns, manage consumer protection, and handle the responsibilities of digital platforms in the advertising ecosystem. European antitrust actions: a regulatory landscape In 2023, the European Union introduced two landmark regulations, the Digital Services Act (DSA) and the Digital Markets Act (DMA), reshaping the online world. The DSA empowers users to flag illegal content and demand greater transparency from tech…

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