‘We work at Salesforce, of course we’re going to enjoy the free snacks’: Employees are becoming influencers for their own companies

Even your FYP (For You Page) isn’t safe from the corporate grind. The influencer-industrial complex is so pervasive, employees are now becoming influencers for their own companies. From “outfit of the day” to “day in the life” videos, employees across industries are stepping into the spotlight to be the face of their employer’s social media accounts. 

No longer limited to traditional professional networks like LinkedIn, employee-as-influencer-style content—or more commonly referred to as employee-generated content (ECG)—is now unavoidable on Instagram, TikTok, and YouTube. For employers, the calculus is simple: With 65% of Gen Zers considering themselves to be content creators and the vast majority aspiring to be influencers in some capacity, why not let them do what they do best?

EGC is more than just TikTok dances. Rank-and-file workers are lifting the curtain on their day-to-day lives working for household name brands, from office fit checks to what’s on my work desk videos. With 81% of consumers considering trust essential when making purchasing decisions, EGC gives brands a human face and doubles as prime marketing material. 

@theorchardofficial

What’s On My Desk?! ft. The Orchard’s CRM Manager, Jackie Petrillo 📧

♬ original sound – The Orchard

However, this can get complicated when employees begin posting of their own volition. “If I’m posting this, I 100% got fired,” one Starbucks employee said in a video with 2.1 million views. She goes on to rant in a two-part series about a situation where she was harassed by a coworker. An Amazon warehouse employee took to TikTok to show viewers what it’s like straightening packages on a motorized belt for $17.50 an hour. In a follow-up video, she said she got fired for breaching confidentiality after the clip went viral and gained 21.6 million views.

Here lies the appeal of employee influencers, who post positive messages about their job while minimizing reputational risk. Cisco recently posted a “day-in-the-life” video of their summer marketing intern, Gabrielle. In the video, we see her arrive at the office, have breakfast, take meetings and play trivia, all with a beaming smile. 

@cisco

Happy NationalInternDay! 🌟 Let’s follow along with #MarketingIntern Gabrielle to see what her #hybridwork day looks like at our Atlanta office. 💻 #Cisco #Networking #IT #TechTok

♬ original sound – Cisco

In a video posted by Salesforce, we see employees touring the San Francisco office spilling positive facts about working at the tech company. “We work at Salesforce, of course we’re going to enjoy the free snacks,” one employee says. “We work at Saleforce, of course we’re adults with an impressive collection of plushies,” she continues. 

While 58% of job seekers searching social media for information about potential employers, these videos can be a valuable resource for those seeking a glimpse behind the corporate curtain. 

https://www.fastcompany.com/91210417/employees-are-becoming-influencers-for-their-own-companies?partner=rss&utm_source=rss&utm_medium=feed&utm_campaign=rss+fastcompany&utm_content=rss

Creată 6mo | 16 oct. 2024, 06:30:03


Autentifică-te pentru a adăuga comentarii

Alte posturi din acest grup

Nintendo delays Switch 2 preorders because of Trump’s tariffs

Nintendo is pushing back preorders for its upcoming Nintendo Switch 2 while it figures out the implications of President Donald Trump’s

4 apr. 2025, 18:50:05 | Fast company - tech
$2,300 for an iPhone? Trump’s tariffs could make that a reality

Your favorite iPhone could soon become much pricier, thanks to tariffs.

4 apr. 2025, 16:30:07 | Fast company - tech
My dog recognizes the sounds a Waymo car makes

Most of us know the general (albeit simplified) story: Russian physiologist Ivan Pavlov used a stimulus—like a metronome—around the dogs he was studying, and soon, the hounds would start to saliva

4 apr. 2025, 16:30:07 | Fast company - tech
How I wrote the notes app of my dreams (no coding required)

For years, I’ve had a secret ambition tucked away somewhere near the back of my brain. It was to write a simple note-taking app—one that wouldn’t be overwhelmed with features and that would reflec

4 apr. 2025, 14:20:04 | Fast company - tech
The AI tools we love right now—and what’s next

AI tools are everywhere, changing the way we work, communicate, and even create. But which tools are actually useful? And how can users integrate

4 apr. 2025, 14:20:04 | Fast company - tech
How this former Disney Imagineer is shaping the next generation of defense technology

The way Bran Ferren sees it, the future of warfare depends as much on creativity as it does on raw firepower.

The former head of research and development at Walt Disney Imagineering—the

4 apr. 2025, 11:50:04 | Fast company - tech
How AI is steering the media toward a ‘close enough’ standard

The nonstop cavalcade of announcements in the AI world has created a kind of reality distortion field. There is so much bu

4 apr. 2025, 09:40:02 | Fast company - tech