Vizio is now a member of the Walmart corporate empire. The retail company announced the completion of its $2.3 billion acquisition of the TV manufacturer on Tuesday.
Walmart didn’t just buy a TV brand. It now owns a new advertising platform. Vizio’s SmartCast OS collects huge amounts of data from its 19 million active accounts, and the company makes the majority of its money from the platform. Walmart’s new partnership with Vizio and its other smart TV brand Onn is sure to stir up the lucrative competition for advertising revenue, according to the Wall Street Journal.
Walmart officially announced its plans to buy Vizio in February following early reports about its deal.
This article originally appeared on Engadget at https://www.engadget.com/home/home-theater/walmart-completes-its-23-billion-purchase-of-vizio-222449239.html?src=rss https://www.engadget.com/home/home-theater/walmart-completes-its-23-billion-purchase-of-vizio-222449239.html?src=rssAutentifică-te pentru a adăuga comentarii
Alte posturi din acest grup
If you already plan on using Prime Day as an excuse to upgrade your home theater, Amazon has a great deal on one of its premium streaming dongles that could be the perfect thing to complete your se
Amazon Prime Day is usually met with competing sales from other retailers, and this year is no different.
Bluesky has updated its notific
Jack Dorsey just released a decentralized, peer-to-peer messaging app that functions entirely over Bl
