![Meet the guy who gets you excited for all the new Disney, Marvel, and ‘Star Wars’](https://www.cdn5.niftycent.com/d/k/8/8/l/o/8/meet-the-guy-who-gets-you-excited-for-all-the-new-disney-marvel-and-star-wars.webp)
This story is part of Fast Company’s Most Creative People in Business 2022. Explore the full list of innovators who broke through this year—and had an impact on the world around us.
When Asad Ayaz started at Disney in 2005, the company had made exactly zero Marvel movies and zero Star Wars streaming series. Now Ayaz, who runs marketing a
![She’s alerting lawmakers to the organized crime happening on social media, and they’re listening](https://www.cdn5.niftycent.com/d/1/x/2/A/5/r/she-s-alerting-lawmakers-to-the-organized-crime-happening-on-social-media-and-they-re-listening.webp)
This story is part of Fast Company’s Most Creative People in Business 2022. Explore the full list of innovators who broke through this year—and had an impact on the world around us.
It began with ivory. Gretchen Peters—a former investigative journalist who had spent years studying how organized criminal networks in conflict zones such as A
![The entertainment industry vets behind Sweety High are building a Gen Z media empire](https://www.cdn5.niftycent.com/d/k/J/L/V/d/5/the-entertainment-industry-vets-behind-sweety-high-are-building-a-gen-z-media-empire.webp)
This story is part of Fast Company’s Most Creative People in Business 2022. Explore the full list of innovators who broke through this year—and had an impact on the world around us.
Shortly after Jena Rose, a 21-year-old singer from Texas, debuted her first single, “Checkmate,” last summer, her largely teenage fans launched a c
![Molly White tried to tell you Web3 was not going great before the crypto crash](https://www.cdn5.niftycent.com/d/k/W/j/Q/N/E/molly-white-tried-to-tell-you-web3-was-not-going-great-before-the-crypto-crash.webp)
This story is part of Fast Company’s Most Creative People in Business 2022. Explore the full list of innovators who broke through this year—and had an impact on the world around us.
Software engineer Molly White created the website
![Unity’s Timoni West is turning real-world locations into metaverses](https://www.cdn5.niftycent.com/d/k/X/j/0/8/N/unity-s-timoni-west-is-turning-real-world-locations-into-metaverses.webp)
This story is part of Fast Company’s Most Creative People in Business 2022. Explore the full list of innovators who broke through this year—and had an impact on the world around us.
While the word metaverse seems to be on everybody’s lips, Timoni West is a
![The New Rules of Creativity for 2022](https://www.cdn5.niftycent.com/d/1/d/l/q/3/j/the-new-rules-of-creativity-for-2022.webp)
Each year, Fast Company reveals a new list of the Most Creative People in Business. The folks we highlight have accomplished something in the past year that no one in their field ever has before, something that’s already having a discernible and important impact.
As you’ll see, we take a different view of creativity than our fellow business media outlets do. To us, creativity isn’t limited to the fields typically thought of as “creative,” suc
![This local woman’s app is delivering Puerto Ricans fresh produce—and greater food sovereignty](https://www.cdn5.niftycent.com/d/e/5/W/a/Y/4/this-local-woman-s-app-is-delivering-puerto-ricans-fresh-produce-and-greater-food-sovereignty.webp)
This story is part of Fast Company’s Most Creative People in Business 2022. Explore the full list of innovators who broke through this year—and had an impact on the world around us.
Crystal Díaz’s grocery-delivery app PRoduce is pushing to revive Pu
![This is how Snap is fostering the future of augmented reality](https://www.cdn5.niftycent.com/d/k/6/J/9/B/r/this-is-how-snap-is-fostering-the-future-of-augmented-reality.webp)
This story is part of Fast Company’s Most Creative People in Business 2022. Explore the full list of innovators who broke through this year—and had an impact on the world around us.
Snap’s augmented reality isn’t just a theoretical future trend: It’s already a thriving part of the Snapchat experience, enjoyed by 250 million o
![How Microsoft VP Tom Burt protects individuals and governments from cyberattacks](https://www.cdn5.niftycent.com/d/1/g/a/v/l/G/how-microsoft-vp-tom-burt-protects-individuals-and-governments-from-cyberattacks.webp)
This story is part of Fast Company’s Most Creative People in Business 2022. Explore the full list of innovators who broke through this year—and had an impact on the world around us.
As Microsoft’s corporate VP for customer security and trust, Tom Burt leads the division of the company that protects customers—individuals, corporation
![A first-of-its-kind law in Houston poses a major threat to privacy](https://www.cdn5.niftycent.com/d/k/o/3/2/9/G/a-first-of-its-kind-law-in-houston-poses-a-major-threat-to-privacy.webp)
Houston’s troubling steps toward becoming a surveillance city should serve as a warning to people around the United States. Houston’s new ordinance co-opts businesses to spy on neighborhoods and poses extreme threats to our freedom by requiring companies to install cameras on their property—at the businesses’ expense—wi