
This story is part of Fast Company’s Most Creative People in Business 2022. Explore the full list of innovators who broke through this year—and had an impact on the world around us.
Of all the vibrant online communities where experts and enthusiasts interact, none may be more fearsome to break into than NBA Twitter. Basketball fans have to go int

This story is part of Fast Company’s Most Creative People in Business 2022. Explore the full list of innovators who broke through this year—and had an impact on the world around us.
In an early scene in Casey Neistat’s Under the Influence, his 2022 documentary about online celebrity, his subject, David Dobrik—then one of th

This story is part of Fast Company’s Most Creative People in Business 2022. Explore the full list of innovators who broke through this year—and had an impact on the world around us.
May 9, 2022, was a helluva day for digital privacy champions, thanks in large part to attorney Jay Edelson. That was the day that Facebook began paying out a rec

This story is part of Fast Company’s Most Creative People in Business 2022. Explore the full list of innovators who broke through this year—and had an impact on the world around us.
When Whitney Pegden set out to convince Walmart customers to trust the company to deliver groceries directly to their fridges, freezers, and pantries, she imagin

This story is part of Fast Company’s Most Creative People in Business 2022. Explore the full list of innovators who broke through this year—and had an impact on the world around us.
Dell XPS laptops are widely regarded as the Windows world’s best portable computers, defined by how they push boundaries in ways that other notebooks—in

This story is part of Fast Company’s Most Creative People in Business 2022. Explore the full list of innovators who broke through this year—and had an impact on the world around us.
When Asad Ayaz started at Disney in 2005, the company had made exactly zero Marvel movies and zero Star Wars streaming series. Now Ayaz, who runs marketing a

This story is part of Fast Company’s Most Creative People in Business 2022. Explore the full list of innovators who broke through this year—and had an impact on the world around us.
It began with ivory. Gretchen Peters—a former investigative journalist who had spent years studying how organized criminal networks in conflict zones such as A

This story is part of Fast Company’s Most Creative People in Business 2022. Explore the full list of innovators who broke through this year—and had an impact on the world around us.
Shortly after Jena Rose, a 21-year-old singer from Texas, debuted her first single, “Checkmate,” last summer, her largely teenage fans launched a c

This story is part of Fast Company’s Most Creative People in Business 2022. Explore the full list of innovators who broke through this year—and had an impact on the world around us.
Software engineer Molly White created the website

This story is part of Fast Company’s Most Creative People in Business 2022. Explore the full list of innovators who broke through this year—and had an impact on the world around us.
While the word metaverse seems to be on everybody’s lips, Timoni West is a