
Improving brand awareness can help you win valuable clicks in search and convert more of those searchers to loyal customers. Here's how.The post 12 Ways To Use Content Marketing To Build Brand Awareness appeared first on Search Engine Journal. https://www.searchenginejournal.com/content-marketing-brand-awareness/430183/

A reader asks whether it's better for SEO to house the blog on the website or to use a blogging platform and link to it.The post Is It Better For SEO To Have Your Blog Onsite Or Off? appeared first on Search Engine Journal. https://www.searchenginejournal.com/content-onsite-vs-linked/430953/
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Get an easy-to-follow 12-month SEO blueprint to create profitable strategies, track your progress, and adapt quickly.The post SEO Strategy: A Full Year Blueprint (+Template) [Ebook] appeared first on Search Engine Journal. https://www.searchenginejournal.com/seo-strategy-blueprint-ebook/430514/

Google's John Mueller offers a surprising insight on uniqueness of content and rankingThe post Does Uniqueness of Content Help Rankings? appeared first on Search Engine Journal. https://www.searchenginejournal.com/does-uniqueness-of-content-help-rankings/432477/

Want to be guaranteed top positions on your most relevant keyword SERPs?Reach your goal with these 25 link building, keyword research, and optimization tactics.The post 25 Unique SEO Tactics That Deliver Big Results appeared first on Search Engine Journal. https://www.searchenginejournal.com/rankiq-unique-seo-tactics/430609/

Google's Search Advocate John Mueller advises that the nofollow link attribute isn't a substitute for the noindex directive. Googlebot can find and index nofollowed links.The post Google: Nofollow Is Not A Substitute For Noindex appeared first on Search Engine Journal. https://www.searchenginejournal.com/google-nofollow-is-not-a-substitute-for-noindex/432438/

Google utilizes two types of crawling methods when it goes through webpages — one to discover new content and one to refresh existing content.The post Google Has Two Types Of Crawling – Discovery & Refresh appeared first on Search Engine Journal. https://www.searchenginejournal.com/google-has-two-types-of-crawling-discovery-refresh/432432/

Learn how to use localized content to boost your business's visibility in local search and the number of customers visiting your store, online and off.The post How To Create A Winning Local SEO Content Strategy appeared first on Search Engine Journal. https://www.searchenginejournal.com/local-seo-content-strategy/431651/

Many believe outbound links aren’t a ranking factor at all and have no SEO benefit to the linking party (the source). Are they right?The post Are Outbound Links A Google Search Ranking Factor? appeared first on Search Engine Journal. https://www.searchenginejournal.com/ranking-factors/outbound-links/
See how YouTube creators can change the name of their channel without changing the name on their Google account, step by step.The post How To Change Your YouTube Channel Name appeared first on Search Engine Journal. https://www.searchenginejournal.com/change-youtube-channel-name/431781/