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Google Ads 2024 Recap: With An Eye To 2025 via @sejournal, @adsliaison

Get insights into the top trends and launches in Google Ads. Learn how to engage audiences and drive better results with the latest advertising products.

The post Google Ads 2024 Recap: With An Eye To 2025 appeared first on Search Engine Journal.

https://www.searchenginejournal.com/google-ads-2024-recap/534699/

Helen King’s job is all about keeping AI safe as Google scales

More than a dozen years ago, U.K.-based game producer Helen King was about to take a new job at Ubisoft in Canada. She had already boxed up her possessions and was getting her visa in order when an opportunity at a London-based AI startup unexpectedly presented itself. King found it irresistible, even though she had no background in the technology—she’d even opted out of AI courses as a computer science student.

“Some of my friends still haven’t forgiven me,” she jokes. “Beca

What we learned after taking part in a 100-day innovation sprint


On a warm day in October, three corporates and two startups gathered together in the TNW offices for the conclusion of the one-hundred-day Vodafone IoT Challenge. Innovation is something all businesses want, but few actually have time for. We read about the adv

12d | The Next Web
Dutch startup’s new battery material could wean Europe off Chinese graphite


Amsterdam-based startup CarbonX has secured €4mn to industrialise a new anode material that could help Europe reduce its reliance on China for graphite, a substance which makes up half the weight of a typical lithium-ion battery.  Netherlands-b

12d | The Next Web
Upvest — which powers stock trading on Revolut, N26, Bunq — secures €100M


If you live in Europe and you use a neobank, you’ve likely been interacting with Upvest’s investment products without even knowing it. The Berlin-based startup runs a stock-trading API that integrates into some of the biggest fintechs in Europe — Revolu

12d | The Next Web
As AI voices become more human, will stereotypes follow?

Google has worked hard to make its new Gemini AI assistant sound more human, but could that lead to people projecting race and gender biases on what they hear?

When Google prepared to give its new Gemini AI assistant the ability to speak, the company decided to name its 10 voice options after celestial bodies. Voices like Orbit, Vega, and Pegasus aren’t just a nod to Gemini’s own constellat

Nový navigační systém s neuromorfní kamerou čte „otisky prstů“ v krajině

GPS systém je fajn, ale také je bohužel zranitelný prostředky elektronického boje. Zajímavou alternativu vyvíjejí australští Advanced Navigation s evropskými MBDA. Jejich letecká navigace obsahuje neuromorfní kameru, která čte terén a detekuje v něm „otisky prstů,“ z nichž je možné odvodit pozici letounu. http://www.osel.cz/13818-novy-navigacni-system-s-neuromorfni-kamerou-cte-otisky-prstu-v-krajine.html

12d | osel.cz
Google’s new AI projects aren’t ready for the masses yet. Good!

Few tech-industry traditions are as time-honored as vaporware: stuff that gets publicly demoed well before it’s ready to ship. In some cases, the companies in question are just slower to finish their work than they’d expected. Other times, they’re strategically drumming up enthusiasm for something new and shiny to distract customers from competitive offerings. Either way, any gratification involved is delayed, assuming the product ever

WooCommerce SEO: The Definitive Guide For Your Online Store via @sejournal, @coreydmorris

Drive sales and maximize your online presence with WooCommerce for WordPress. Learn how this plugin can provide the features you need for ecommerce success.

The post WooCommerce SEO: The Definitive Guide For Your Online Store appeared first on Search Engine Journal.

https://www.searchenginejournal.com/woocommerce-seo/464648/

Google vypustil kvantový čip Willow. Počítá v paralelních vesmírech?

Tým Google Quantum AI představil kvantový čip Willow se 105 qubity. Vypadá skvěle a v nejdrsnějším benchmarku svého druhu Random circuit sampling (RCS) spočítá za necelých 5 minut to, co dnešní nejrychlejší superpočítače nezvládnou za 10 kvadrilionů let. Tento test je ale velmi specifický a jde o výpočty, co nemají žádné praktické využití. http://www.osel.cz/13817-google-vypustil-kvantovy-cip-willow-pocita-v-paralelnich-vesmirech.html

13d | osel.cz
Character.ai is being sued for encouraging kids to self-harm

Two families in Texas have filed a new federal product liability lawsuit against Google-backed company Character.AI, accusing it of harming their children. The lawsuit alleges that Character.AI “poses a clear and present danger to American youth causing serious harms to thousands of kids, including suicide, self-mutilation, sexual solicitation, isolation, depression, anxiety, and harm towards others,” according t

Influencers are tagging the UnitedHealthcare CEO murder suspect Luigi Mangione for clout

Is there a more creative way to clout-chase than to tag an alleged assassin in your Instagram photo dump? For some aspiring influencers, every view counts. 

After 26-year-old Luigi Mangione was named as a “person of interest” in the murder of UnitedHealthcare CEO Brian Thompson, it was only a matter of minutes before his X, Instagram, and even Goodreads accounts were identified and

How social media unspooled Luigi Mangione’s life after UnitedHealthcare CEO’s murder

The murder of UnitedHealthcare CEO Brian Thompson last Wednesday sparked a five-day manhunt for the mysterious killer, who left behind irresistible clues like a hidden message on bullet casings and

Community Corner: Serverless Architectures With Nelson Isioma

In this episode, Scott talks with Nelson Isioma about his article in the November 2024 issue of the php[architect] magazine about Serverless Architectures. Links pScan – https://github.com/Nelwhix/pScan Article – https://www.phparch.com/article/2024-11-building-serverless-php-applications/

The post Community Corner: Serverless Architectures With Nelson Isi

TikTok’s Canada unit wants court review of shut-down order

TikTok’s Canadian unit said it has filed an emergency motion with Canada’s Federal Court seeking a judicial review of an order that the company shut down its operations in the country on national security concerns.

The Chinese-owned

Google launches Gemini 2.0 AI models, and showcases their powers in new agents

Google on Wednesday gave the public and developers a taste of the second generation of its Gemini frontier models, and a preview of some of the agents it will power. 

The new Gemini 2.0 family of models is designed to power new AI agents that understand more than just text, and reason and complete tasks with more autonomy. Google described how the new models will improve an experimental agent called Project Astra, which lets AI process information seen through a camera. It pre

Internet rankings are breaking our brains

Any time I’m unsure of which jacket to buy, or which movie to watch, or which country to visit, I do this one simple trick: take a look at the rankings. 

One need not look very far to come across a ranked list of products and services on any given day. In December, though, they’re practically unavoidable. That’s when the standard U.S. ambient nudge toward consumerism becomes more of a mule-kick to the sternum. Best-of-the-year lists pour out of

Deloitte’s annual tech trends report: AI will soon be in everything

Artificial intelligence is heading toward a future where it’s so embedded in everything we do, we’ll eventually forget it’s even there. 

At least that’s according to Deloitte’s annual Tech Trends report, which pinpoints enterprise technology trends that the firm expects to take off in the coming years. The report, in its 16th year, is meant to help guide business leaders alongside an ever-changing industry. 

This year’s report highlights how artificial intel

‘My personality is being smothered by corporate America’: This controversial OOO is going viral on TikTok

With the holidays around the corner, do you have your OOO prepped and ready to go? If you were in need of inspiration, one employee has gone viral on TikTok for their rather unconventional approach.  

“OOO keeps getting me in trouble,” @chefmoisehere wrote in a caption over the video with over 2.7 million views. “So I keep getting the same talking to fro

Voice Search Optimization At Scale: A Guide For Enterprise Marketers via @sejournal, @makhyan

Take advantage of the growing popularity of voice search. This guide will help you optimize your website for voice assistants and increase your online presence.

The post Voice Search Optimization At Scale: A Guide For Enterprise Marketers appeared first on Search Engine Journal.

https://www.searchenginejournal.com/voice-search-o

Propelling satellites with electricity and salt? No problem for this Parisian startup


In 2018, Elon Musk put a Tesla in space. Like many of the billionaire’s antics, it was a publicity stunt. However, it pointed to an undeniable truth: the future of space travel is electric.   Most spacecraft today — like cars and trucks back on Earth

13d | The Next Web
UK police trial high-tech wristbands to keep dementia patients safe


A police force in the UK is using Bluetooth tracking wristbands for people with dementia in a high-tech bid to keep them safe.   Starting this month, Avon and Somerset Police will start giving out Bluetooth wristbands for free to families. It’s part of a br

13d | The Next Web
Where do startups come from? Ideas and entrepreneurs, of course


At TNW, we are all about supporting and elevating startups and entrepreneurs who are doing epic stuff with tech. When Red Bull reached out to talk about their innovation competition, my first thought was what on Earth do we have in common with

13d | The Next Web
Police departments are embracing AI-powered video surveillance. This company is leading the effort

A red Hyundai SUV makes its way through downtown San Francisco on a bright August afternoon. The car looks innocuous, but a day earlier, police had linked it to the break-in of another car and added it to a so-called hot list of wanted vehicles. Now the city’s license plate recognition cameras, or LPRs, are stationed at major intersections, ready and waiting.

One of those LPRs photographs the Hyundai’s plates, matching it with the car on the hot list and sending an automated alert

How philosopher Shannon Vallor delivered the year’s best critique of AI

A few years ago, Shannon Vallor found herself in front of Cloud Gate, Anish Kapoor’s hulking mercury drop of a sculpture, better known as the Bean, in Chicago’s Millennium Park. Staring into its shiny mirrored surface, she noticed something. 

“I was seeing how it reflected not only the shapes of individual people, but big crowds, and even larger human structures like the Chicago skyline,” she recalls, “but also that these were distorted—some magnified, others shrunk or twi

Insights From Microsoft Ads Partners: Copilot And PMax via @sejournal, @LisaRocksSEM

Discover Microsoft’s latest updates on Copilot and ads, including enhanced ad integration, Performance Max optimization, and insights into AI-driven conversational search.

The post Insights From Microsoft Ads Partners: Copilot And PMax appeared first on Search Engine Journal.

https://www.searchenginejournal.com/insights-f

Rose Wang says Bluesky is so much more than an X clone

A huge shift in social media is underway: People are leaving X while millions have flocked to Bluesky, a new upstart powered by a tiny 20-person team. Bluesky’s COO, Rose Wang, addresses this inflection point as dissatisfaction with major platforms continues to grow. Wang emphasizes that Bluesky isn’t merely an X clone, or a haven for liberals, but rather a key player in

Ethical hacker explains the risks of using public internet

In the modern world we are all constantly connected, but this comes with risks. As most cybersecurity specialists will tell you, the biggest vulnerability in any system is the user—whether at home or work.

The most common ways in which hackers break into systems are via attacks on users such as phishing, rather than by breaching tec

GM is pulling the funding for its Cruise robotaxi company

General Motors is pulling funding from robotaxi company Cruise in order to focus on its own autonomous and assisted driving systems.

“Consistent with GM’s capital allocation priorities, GM will no longer fund Cruise’s robotaxi development work given the considerable time and resources that would be needed to scale the business, along with an increasingly competitive robotaxi market,” GM said in a press release.

GM said it will fold Cruise employees into exis

Gentrace makes it easier for businesses to test AI-powered software

As businesses continue to integrate generative AI into their products, many find it challenging to actually test whether the AI is behaving correctly and giving useful answers.

To help address this problem, a startup called Gentrace offers an integrated platform for testing software built around large language models. Whereas traditional software that can be subjected to automated tests to ve

Meta contractor dismissed threats to moderators from Ethiopia rebels

A contractor hired by Facebook’s parent company Meta dismissed threats to content moderators by Ethiopian rebels angered by their work, according to new evidence filed in a case challenging the dismissal of dozens of moderators in Kenya.

Last year 185 content moderators sued Meta and two contractors, saying they had lost their jobs with Sama, a Kenya-based firm co

Why olive oil girl is TikTok’s main character

If you’ve spent any time on TikTok in the past few days, you’ve probably come across the viral olive oil story. If you haven’t, strap in.

The latest trend on the platform sees people sharing their wildest stories over a slideshow of images of Pepe the King Prawn soundtracked to Like A Prayer. One particular TikTok from the trend was posted by Megan Chacalos (@meganchacalos), who has sinc

Google Site Reputation Abuse: FAQ Addresses Concerns via @sejournal, @MattGSouthern

Google releases FAQ clarifying site reputation abuse policy, confirming rules for third-party content and providing recovery guidance for publishers.

The post Google Site Reputation Abuse: FAQ Addresses Concerns appeared first on Search Engine Journal.

https://www.searchenginejournal.com/google-site-reputation-abuse-faq-add

This state could be the first to require mental health warning labels on social media sites

California, home to some of the largest technology companies in the world, would be the first U.S. state to require mental health warning labels on social media sites if lawmakers pass a bill introduced Monday.

The legislation sponsored by state Attorney General Rob Bonta is necessar

Why Meta shareholders are seeking sanctions for former COO Sheryl Sandberg

Attorneys for Meta shareholders asked a Delaware judge Monday to sanction the company’s former Chief Operating Officer Sheryl Sandberg and fellow Facebook board member and current White House chief of staff Jeff Zients for deleting emails related to the

Enterprise 2024.8 release: Maintain a healthy roster of SMEs

This release introduces the ability to automatically and programmatically demote an inactive Subject Matter Expert (SME) to ensure a healthy roster of contributing experts. https://stackoverflow.blog/2024/12/10/enterprise-2024-8-release-maintain-a-healthy-roster-of-smes/

It’s not what you know, it’s how you know you know it

The complex relationship of give-and-take in the knowledge journey is untangled in the results from the latest Stack Overflow Knows survey. https://stackoverflow.blog/2024/12/10/it-s-not-what-you-know-it-s-how-you-know-you-know-it/

Žijeme v nejlepším vesmíru? Fyzici navrhují, jak otestovat antropický princip

Antropický princip nepřestává dráždit. Jak je možné, že žijeme ve vesmíru, v němž můžeme žít? Nemanja Kaloper s Alexanderem Westphalem k jinak čistě filozofickému a poněkud bezcílnému mudrování přihodili test antropického principu v souvislosti s pátráním po temné hmotě. Vše záleží na tom, jestli najdeme nebo nenajdeme ultralehké axiony. Jasno by mohlo být docela brzy. http://www.osel.cz/13815-zijeme-v-nejlepsim-vesmiru-fyzici-navrhuji-jak-otestovat-antropicky-princip.html

14d | osel.cz
How Big Tech labor organizers aim to unite for Trump 2.0

Donald Trump’s first electoral victory forever changed the culture inside big tech firms. What had been nascent worker organizing efforts turned into mass movements to protest their companies’ politics, environmental practices, treatment of contract workers, handling of harassment cases, and more. Trump’s return to office can challenge efforts to grow the movement beyond fledgling n

In 2025, AI will elevate the CIO role. Here’s why 

AI has already affected the CIO role, and next year will be no different. In 2025, the technology will test CIOs in new ways while also elevating their role as they process the speed at which AI is being adopted—both internally and externally. 

Zooming out beyond the CIO role, AI continues to shape the workforce in profound ways. According to a 

Not so ‘Wicked’ after all. Find authenticity in the era of AI

I recently had the opportunity to see Wicked, the cinematic adaptation of the acclaimed Broadway musical. Directed by Jon M. Chu, this film serves as the first installment of a two-part series that explores the origins of the beloved characters before the events of The Wizard of Oz. While the 1939 classic presents a whimsical adventure centered on Dorothy, Wicked offers a nuanced exploration of Oz’s political and social dynamics, challenging the conventional dichot

How Significant Is AI Chatbot Traffic In B2B? via @sejournal, @Kevin_Indig

Dive into this mini case study where Kevin Indig explores the ideal timing for B2B companies to invest in AI chatbots for long-term growth.

The post How Significant Is AI Chatbot Traffic In B2B? appeared first on Search Engine Journal.

https://www.searchenginejournal.com/how-significant-is-ai-chatbot-traffic-in-b2b/534940/

This veteran-run startup has invented ‘game-changing’ way to recycle Kevlar


UK and Luxembourg-based startup Uplift360 has landed €1mn in pre-seed funding to scale up a greener method for recycling advanced materials like Kevlar. Uplift360’s patent-pending process breaks down Kevlar and other composites without compromising the integrity of t

14d | The Next Web
Time for a move? These are the top cities in Europe for developers right now


December is a good time to think about your next career move. Your colleagues may be on a go-slow when it comes to getting projects over the line ahead of the Christmas holiday period, but for those with an eye on 2025’s job-hunting prize, this month can be a rea

14d | The Next Web
How Abeba Birhane is cleaning up AI’s dirty data

One day in 2020, Abeba Birhane found herself on Wikipedia, scouring a list of slurs. At the time, Birhane was pursuing a PhD in cognitive science at the University College Dublin and was trying to see how many of those slurs appeared in the image descriptions for a massive data set that’s often used to train AI systems. 

She had already turned up plenty of matches on the obvious filth, but Birhane was running out of ideas for what to search next. “The reason I went to Wikipedia is

AI for chefs: 8 ways LLMs can make restaurant life a bit easier

Cooking is alchemy, combining two things to create something unexpected. In a way, AI is the same, with unexpected combinations creating new and exciting things. Here’s how alchemists of food and AI can work together, with our eight top tips for chefs interested in AI. 

Recipe Inspiration

Is the only food left in the house a bag

TikTok’s Fight for Survival: The Latest Updates and Impacts on Advertisers via @sejournal, @brookeosmundson

Learn how TikTok's U.S. ban fight impacts advertisers, with insights on legal updates, marketing challenges, and tips to adapt your strategy.

The post TikTok’s Fight for Survival: The Latest Updates and Impacts on Advertisers appeared first on Search Engine Journal.

https://www.searchenginejournal.com/t

4 browser-boosting ChatGPT Chrome extensions

Plenty of people who use ChatGPT get stuff done by hopping between OpenAI’s chatbot and broader web-browsing sessions. But extensions that fuse ChatGPT right into Chrome have resulted in a peanut-butter-and-chocolate moment for AI and web browsing.

To wit, here are four must-have Chrome extensions that will streamline your ChatGPT workflow and boost your productivity in one fell swoop.

ChatGPT for Google

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“You don’t want to be that person”: What security teams need to understand about developers

The home team is joined by Kinnaird McQuaid, founder and CTO of NightVision, which offers developer-friendly API and web app security testing. Kinnaird talks about his path from school-age hacker to white-hat security expert, why it’s important to build security practices into the software development lifecycle, how GenAI is changing security testing, and what security teams need to understand about developers’ working lives. https://stackoverflow.blog/2024/12/10/you-don-t-want-to-be-that-person

‘I need to know what’s going to be the new app’: TikTok influencers are pitching other platforms to their followers as a ban looms

“Do we think it’s actually gonna happen?” asks influencer Audrey Peters in a TikTok video posted on Saturday, shortly after news broke about an imminent TikTok ban in the U.S. As the clock ticks on the January 19 deadline, many creators like Peters are preparing for the worst. “Anyways, I still very much exist on another place that’s linked in my bio. If you wanna keep in touch, you know where to find me,”

Google Product Studio Rolls Out To Additional Countries via @sejournal, @brookeosmundson

Google expands Product Studio to additional countries, an AI-powered tool for creating standout product visuals, helping businesses enhance listings and drive results with ease.

The post Google Product Studio Rolls Out To Additional Countries appeared first on Search Engine Journal.

https://www.searchenginejournal.com/g