Adobe brings more generative AI features to Express

Few tech companies have embraced generative AI as wholeheartedly as Adobe. At Adobe Max, its annual creativity conference, it unveiled a new version of the Firefly GAI model. Not only that, the company announced more GAI features for Adobe Express, just weeks after making Firefly more broadly available in the app.

Adobe Express now includes features such as Generative Fill. This enables users to add, remove or replace items, people and other aspects of images using text prompts. On a similar note, the Text to Template function can help users generate editable templates for things like graphics and social media posts based on text descriptions. Text to Template is powered by the new Firefly Design Model, which Adobe says will generate content that's safe for commercial use.

On top of that, Express now offers a GAI-powered translation tool. Translate can localize content between 45 languages, Adobe says. Meanwhile, new Drawing and Painting functions enable more than 50 multicolor paint and decorative brushes. These can mimic things like charcoal, pencil and watercolor textures. The company also noted student-friendly drawing templates that are available in Express for Education can make it easy to create effects like flowers and hearts.

A handy resize tool will make it a cinch for folks to automatically get multiple versions of a design to fit all social channels, Adobe said. Meanwhile, you'll be able to use the app to directly schedule and share videos to the likes of TikTok, Instagram, Facebook, LinkedIn, Pinterest and X.

Adobe isn't exactly stopping with Express. At Max, it announced more than 100 new features across its main Adobe Creative Cloud applications. These include additional Firefly-powered tools for Illustrator and Photoshop, as well as new editing capabilities in Lightroom.

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