Chase launches first bank-led media network

The new Chase Media Solutions boasts 80 million financial customers for brands to send special offers to.

https://searchengineland.com/chase-media-solutions-launch-439635

TikTok testing virtual influencers for video ads

AI-powered virtual influencers will be able to compete with real human influencers for profitable advertising deals on TikTok. https://searchengineland.com/tiktok-testing-virtual-influencers-for-video-ads-439639

How the Google-Reddit partnership impacts brand management

Dive into the impact of the Google-Reddit content licensing deal on brand perception and engagement, plus tips for managing reputation risks. https://searchengineland.com/google-reddit-brand-management-439616

How advertisers can capitalize on vertical video

Explore the rise of vertical video ads on TikTok, Instagram and Shorts and how AI and content variation can drive optimal campaign results. https://searchengineland.com/advertisers-vertical-video-439608

TikTok launches enhanced ad placement controls

Category Exclusion and Vertical Sensitivity controls have been rolled out to give brands more say over where their ads appear. https://searchengineland.com/tiktok-enhanced-ad-placement-controls-439621

Google CEO on the evolution of Search and SGE

Sundar Pichai believes Google can provide AI-generated answers while also helping users navigate to websites for information. https://searchengineland.com/google-ceo-on-the-evolution-of-search-and-sge-439624

Google testing People Also Consider label on branded search ads

Advertisers are concerned that Google is planning to force brands into entering competitor ad auctions. https://searchengineland.com/google-people-also-consider-badge-branded-search-439612

Advanced Google Ads tracking for local service companies

Effectively measure the marketing impact of your Google Ads campaigns for local service clients with these enhanced tracking methods. https://searchengineland.com/advanced-google-ads-tracking-for-local-service-companies-439600


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