Instacart announced Thursday its acquisition of Eversight, an AI company that helps consumer packaged goods brands and retailers determine pricing and promotions.
Eversight’s AI allows consumer packaged goods (CPG) brands and retailers to continuously test pricing and promotions at scale, streamlining what has traditionally been a time-consuming process. The tech gives CPG brands real-time insights into the promotions that could resonate with customers. For retailers, Eversight helps companies use their physical and digital storefronts to run ongoing individualized micro-price-point experiments at scale.
Americans are currently grappling with decades-high inflation that’s led some shoppers to cut items from their grocery baskets. Instacart is hoping the deal will create a flywheel effect, where goods are priced at the “sweet spot” that drives sales and growth for CPG brands and retailers, while also leading to better promotions and pricing for customers.
Instacart has been leaning in to price-saving options, offering users lower-cost scheduled delivery and the ability to pick up their own orders. “Our job is to really connect [customers] with all of the options that they have, to make grocery shopping more affordable,” Instacart CEO Fidji Simo told Fast Company in an interview last week.
The acquisition comes as Instacart prepares for its market debut. The company confidentially filed to go public earlier this year, and is reportedly planning to hit the market before 2023. Instacart said Thursday it recorded all-time highs in orders, gross transaction volume, revenue, ad revenue, and gross profit in 2021, and has continued that momentum into 2022.
Ak chcete pridať komentár, prihláste sa
Ostatné príspevky v tejto skupine
More than a decade after Casey Anthony was accused of murdering her daughter in one of the country’s most notorious murder cases, this weekend she emerged on TikTok to reintroduce herself.
If what you don’t know can’t hurt you, Elon Musk may be in luck. With a series of candid posts on X, the White House’s resident broligarch has lately been divulging which aspects of civics and dat
When it comes to airports, travelers tend to fall into two camps. There are the anxious types who show up four hours early, with plenty of time to leisurely peruse duty-free and enjoy the airport
Starting today, if you call an Uber in Austin you can match with a self-driving Waymo vehicle.
The launch in the Texas capital is part of an expanded partnership between the two te
The price of used Tesla’s Model 3 and Model Y vehicles depreciated more than any other cars in 2024, according to a Fast Company analysis of CarGurus data.
The average pri
As frustration with corporate power grows under the oligarch-friendly Trump administration, Mozilla Firefox
Microsoft employees stream down a hallway by the dozen, smartphones and paper coffee cups in hand, many clad in heavy coats on this frigid February morning. The setting is idyllic—Lake Washington
