Lyft is expanding its climate-friendly option to a range of new cities, as the rideshare platform works toward its mission of making all of its vehicles electric by the end of 2030.
Lyft “Green” mode, which was previously only available in Portland, allows consumers to specifically request electric vehicles or hybrid vehicles.
Starting April 17, the feature will be accessible in San Francisco, Seattle, Los Angeles, Silicon Valley, Boston, New York City, Chicago, San Diego, Washington, D.C., Austin, Denver, Orange County, Sacramento, and Phoenix, the company said.
“By rolling out ‘Green’ across the country, we can nudge riders to take more sustainable forms of travel, helping us reach our shared climate goals sooner and ultimately reducing our carbon footprint faster. It’s a win/win for riders, drivers, and the communities we serve,” Lyft’s Director of Sustainability Paul Augustine said in a blog post.
In what’s likely an effort to first test-run the new feature with a smaller audience, consumers looking to book under Green will have to do so from a business account, which is available to anyone to set up with a work email address.
The move to broaden its green offering follows rival Uber, which has made its EV and hybrid option available in a number of markets under the option “Uber Green.”
Rideshare companies have been under fire for their role in increasing pollution. One study from the Union of Concerned Scientists, a non-profit advocacy group, said that on average a single ride-hail trip emits 50% more carbon dioxide than a comparable private vehicle, Reuters reported.
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This story was originally published by ProPublica.
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