Instagram explains why your content isn’t reaching your followers

The platform insists its algorithms are not to blame if you have noticed a steep decline in reach recently. https://searchengineland.com/instagram-why-content-isnt-reaching-followers-439028

60% of Perplexity citations overlap with top 10 Google organic results

With Perplexity referrals growing 40% month-over-month, new research looks at how SGE and Perplexity differ. https://searchengineland.com/perplexity-citations-top-10-google-organic-results-439029

Reminder – Google is turning off all Universal Analytics services and APIs

Google is urging those who have not yet fully migrated to Google Analytics 4 to do so as soon as possible to prevent potential data loss. https://searchengineland.com/reminder-google-universal-analytics-services-api-turn-off-439040

5 underrated skills you need to be a good digital PR – and how to master them

Want to excel in digital PR? Learn the often-overlooked skills that separate exceptional digital PR practitioners from the rest. https://searchengineland.com/digital-pr-underrated-skills-438974

7 steps to scale your content creation process in the world of AI

Drive engagement and growth by crafting high-quality, AI-enhanced content that resonates with your audience.

https://searchengineland.com/scale-content-creation-process-ai-438980

Microsoft is upgrading native campaigns to enhanced CPC

The transition from manual bidding to enhanced CPC on the Microsoft Advertising Platform will start on April 30. https://searchengineland.com/microsoft-native-campaigns-enhanced-cpc-439006

Manual link building is more important than ever in 2024 by Page One Power

Google is coming for sites that engage in spammy practices. Learn how manual link building could be the answer to reclaiming the SERPs. https://searchengineland.com/manual-link-building-is-more-important-than-ever-in-2024-438804

YouTube unveils 3 new updates, including live stream reaction analytics

The platform hopes the changes will provide creators with deeper insights into their audience so they can optimize content more effectively. https://searchengineland.com/youtube-updates-live-stream-reaction-analytics-438999

Daily Mail publisher introduces news social-first video ads

DMG Media manages the video production process to ensure the ads can stand alone as independent content pieces. https://searchengineland.com/daily-mail-publisher-video-ads-edits-438995


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