From creating SOPs to managing cross-functional teams, find out how Gemini can help drive efficiency in your digital advertising endeavors. https://searchengineland.com/google-gemini-improve-seo-operational-efficiency-438918
Understand the real definitions of common attribution models and metrics to gain clarity on your marketing performance https://searchengineland.com/marketing-attribution-definitions-438907
Instagram shared a list of tips to boost the engagement of your Stories, which may be worth integrating into your creative process. https://searchengineland.com/instagram-stories-boost-engagement-tips-438987
Previously exclusive to smart shopping campaigns, Maximum Conversion Value is now available for all shopping and search campaigns. https://searchengineland.com/microsoft-expands-maximum-conversion-calue-shopping-search-campaigns-438955
CDPs govern data collection, data unification, data activation and data insights. The right CDP sets you up for generative AI success. https://searchengineland.com/a-cdp-is-a-powerful-tool-heres-how-to-make-it-work-for-you-438786
Tips to optimize user experience, increase trial-to-paid conversions and maximize customer lifetime value. https://searchengineland.com/how-to-improve-your-saas-onboarding-experience-to-retain-more-customers-438845
Meta has rolled out new tools to help marketers target high-value consumers and understand their audiences better. https://searchengineland.com/meta-audience-targeting-insights-update-438947
By opening Walmart Connect's doors to more advertisers, competition is likely to increase, leading to higher costs for marketers. https://searchengineland.com/walmart-connect-small-non-endemic-advertisers-438913
Optimize your ecommerce product pages' title tags, product copy and meta descriptions with the help of Excel, ChatGPT and Grammarly. https://searchengineland.com/bulk-product-optimization-tips-tools-ecommerce-seo-438871
But it remains to be seen whether people will actually click on those links. Links are only available in the paid versions of ChatGPT. https://searchengineland.com/chatgpt-prominent-links-438901