Search Engine Land

Google updated the page experience report in Search Console.

Please visit Search Engine Land for the full article.

http://feeds.searchengineland.com/~r/searchengineland/~3/6DneeenYYLs/google-drops-safe-browsing-as-a-page-experience-ranking-signal-350995

By splitting your personas into buyer types, you’ll have more targeted messaging and higher conversions.

Please visit Search Engine Land for the full article.

http://feeds.searchengineland.com/~r/searchengineland/~3/bMgv3fI-wY8/a-new-way-to-approach-your-ppc-personas-learning-from-the-sales-process-to-limit-waste-and-accelerate-roi-350669

MEB helps Bing get closer to search intent by understanding relationships beyond pure semantics.

Please visit Search Engine Land for the full article.

http://feeds.searchengineland.com/~r/searchengineland/~3/sepGRa1Zqmw/meet-make-every-feature-binary-bings-sparse-neural-network-for-improved-search-relevance-350979

Also, Target impression share in Microsoft Advertising grows.

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http://feeds.searchengineland.com/~r/searchengineland/~3/gUyTM35GzoQ/do-you-follow-the-google-guidelines-wednesdays-daily-brief-350959

Join us online, August 17, to learn actionable tactics that drive more organic and paid conversions… no matter your KPIs.

Please visit Search Engine Land for the full article.

http://feeds.searchengineland.com/~r/searchengineland/~3/YrrRQ_ZScMc/smx-convert-kicks-off-in-two-weeks-dont-miss-out-350939

Other August announcements include new automated extensions, labels for account organization and changes to unified accounts.

Please visit Search Engine Land for the full article.

http://feeds.searchengineland.com/~r/searchengineland/~3/AWQfLENFu4Y/target-impression-share-bidding-other-august-changes-now-available-in-microsoft-ads-350950

Plus, Google’s math solver guidelines emphasize technical SEO and content accuracy.

Please visit Search Engine Land for the full article.

http://feeds.searchengineland.com/~r/searchengineland/~3/Ij-BVy6WA84/how-do-you-plan-for-in-person-consumer-behavior-and-covid-at-the-same-time-tuesdays-daily-brief-350941

And, should advertisers or platforms bear the burden of digital service taxes?

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http://feeds.searchengineland.com/~r/searchengineland/~3/S-hhPNFUy5Y/googles-back-to-school-shopping-tips-for-local-merchants-mondays-daily-brief-350898

The update also enables advertisers to download specific parts of their campaigns to work on offline.

Please visit Search Engine Land for the full article.

http://feeds.searchengineland.com/~r/searchengineland/~3/X1umlAqAbrk/google-ads-editor-v1-7-brings-support-for-hotel-ads-and-lead-form-extensions-350921

Google has added a number of technical and content quality guidelines to math solver markup.

Please visit Search Engine Land for the full article.

http://feeds.searchengineland.com/~r/searchengineland/~3/Dl-Zi3Txt-U/google-math-solver-guidelines-require-accuracy-350917