Marketers using Google’s Display & Video 360 and The Trade Desk can now access ad inventory on Hulu and Disney Plus through DRAX. https://searchengineland.com/disney-google-trade-desk-drax-438562
Dive into a framework for teaching writers to use AI tools effectively while preserving expertise, factual accuracy and audience needs. https://searchengineland.com/when-how-generative-ai-create-helpful-content-438532
Align your PPC initiatives with broader marketing strategies with these four tactics for harmonizing campaigns across channels. https://searchengineland.com/un-silo-ppc-campaigns-tactics-438526
The core update is still rolling out, so we're not done yet, remain seated and buckled. https://searchengineland.com/google-march-2024-spam-update-done-rolling-out-438505
The position-less marketer is superpowered to drive their companies to outpace competition, engage audiences more effectively and improve business outcomes. https://searchengineland.com/the-rise-of-the-position-less-marketer-438404
Here’s how to leverage Google Ads and Google Analytics 4 data to optimize your Performance Max ads and maximize your campaign's potential. https://searchengineland.com/performance-max-campaigns-google-ads-ga4-data-438490
Explore how notability and transparency complement Google E-E-A-T and how to integrate these elements seamlessly into your digital strategy. https://searchengineland.com/google-neeatt-438497
Cheenu Venkatachary is also replacing Pandu Nayak as lead of search quality and ranking. Cathy Edwards is moving to the Long-term Bets team. https://searchengineland.com/liz-reid-google-new-head-of-search-438519
Google said this will increase efficiency and scale for retail media with self-service. https://searchengineland.com/google-search-ads-360-gains-retail-media-capabilities-438511
Google is investigating the exporting issues with Google Ads Report Editor. https://searchengineland.com/google-ads-report-editor-exporting-zeros-google-is-investigating-438512