The Search Generative Experience could cause search traffic to drop by up to 60%, leading to a decrease in digital ad revenue. https://searchengineland.com/googles-sge-publishers-ad-revenue-438411
Free-form ads have been designed to boost engagement by enabling advertisers to easily interact with users. https://searchengineland.com/reddit-launches-free-form-ads-438415
Businesses can now promote content from any user on LinkedIn with Thought Leader ads, as opposed to just verified employees. https://searchengineland.com/linkedin-thought-leader-ads-expansion-438409
Explore a systematic framework for SEO split testing. Learn how to identify, prioritize and execute tests effectively. https://searchengineland.com/seo-testing-proactive-strategies-438389
With Google's increasing focus on surfacing first-hand knowledge and personal perspectives in search results, optimizing for "hidden gems." https://searchengineland.com/identify-rank-hidden-gems-seo-438385
Google's March 2024 update is a game-changer, with many sites impacted by algorithmic changes and deindexed from Google Search. https://searchengineland.com/google-march-2024-core-update-things-you-need-to-know-438370
Creators can use this information to adjust their content strategy based on what their audience is interested in to boost engagement. https://searchengineland.com/tiktok-creator-search-insig-438398
TikTok owner ByteDance will have six months to divest the social media platform or risk losing its 150 million U.S. users if the bill becomes law. https://searchengineland.com/us-house-passes-bill-tiktok-bytedance-sell-ban-438392
Google Ads fixed the bug preventing Performance Max search query data from showing in scripts. Here's how to analyze it PPC optimization. https://searchengineland.com/analyze-performance-max-search-terms-insights-438333
We ask Search Engine Land's SearchBot for tips on choosing blog topics that will boost a website's visibility in Google search results. https://searchengineland.com/best-searchbot-create-blog-strategy-437925