The IAB Tech Lab report claims that Privacy Sandbox could make it harder for brands to serve effective ads – particularly smaller businesses. https://searchengineland.com/google-hits-back-at-report-criticising-the-privacy-sandbox-437565
Small businesses looking to promote content on Facebook and Instagram can now do so without being subject to the new Apple fees. https://searchengineland.com/meta-advertisers-avoid-apple-service-charge-437569
What every modern-day lead generation marketer needs to know for paid media success on LinkedIn, Google and Microsoft. https://searchengineland.com/lead-generation-paid-media-smx-next-437229
Did Google intentionally remove the featured snippets or is this a new bug? https://searchengineland.com/featured-snippets-disappear-from-the-google-search-results-437544
Due to the DMA, Google has launched new rich results, aggregator units, refinement chips and flight results. https://searchengineland.com/googles-new-search-experiences-in-the-european-economic-area-437548
Before investing in paid media, B2B brands should optimize these foundational elements for better campaign ROI. https://searchengineland.com/before-increasing-b2b-paid-media-investment-437492
Setting up consent mode and ensuring GA4 is receiving consent signals should now be a little bit easier and faster. https://searchengineland.com/google-analytics-4-consent-mode-setting-section-437515
YouTube is introducing live stream product tagging, post-only feeds, and the ability to upload videos and Shorts directly from mobile. https://searchengineland.com/youtube-new-features-live-stream-product-tagging-437510
UA360 users who do not switch to GA4 within the next two weeks risk losing critical advertising capabilities. https://searchengineland.com/google-universal-analytics-ga4-migrate-urgent-437516
While the new feature is similar to anomaly detection, trend detection highlights more gradual changes that unfold over an extended period. https://searchengineland.com/google-analytics-4-launches-new-trend-detection-insight-437498