In some regions outside of the US, some are seeing local packs in the Google search results but in many regions they are not. https://searchengineland.com/google-local-pack-not-showing-for-many-searchers-437502
Learn when and how to apply Manual CPC, Maximize Clicks, Target Impression Share, and Smart Bidding to meet your Google Ads campaign goals. https://searchengineland.com/google-ads-bid-strategy-campaign-success-437448
Google has a severe diversity issue in Search results as Reddit absolutely dominates the Discussions and forums SERP feature. https://searchengineland.com/reddit-dominates-google-search-discussions-forums-437501
Syncing SEO with the customer journey is crucial for success. Learn how to map customer touchpoints and optimize content for conversions. https://searchengineland.com/the-synergy-of-customer-journey-mapping-and-ecommerce-seo-437454
Discover how brands like Coca-Cola, Wowcher, and Sephora use AI to boost engagement through personalized content, chatbots, and more. https://searchengineland.com/ai-elevate-social-media-campaigns-437465
CEO Fidji Simo described Instacart as 'the best advertising platform' and credited its success to shoppable display and video ad formats. https://searchengineland.com/instacart-ad-revenue-q4-2023-437486
Google is sending partners emails with customized recommendations to improve the performance of their ad campaigns.
https://searchengineland.com/google-ads-email-series-tailored-optimization-advice-437463
Brands can now connect with the mobile app's extensive audience in the U.S., the UK, Canada, and Australia. https://searchengineland.com/microsoft-advertising-network-facemoji-437453
Google also shared new stats on actions it took in 2023 to block fake reviews and local listings. https://searchengineland.com/google-says-it-took-down-45-more-fake-reviews-in-2023-thanks-to-new-algorithm-437437
Get guidance for implementing display, video, search, shopping, and remarketing campaigns across the funnel to boost leads and sales. https://searchengineland.com/full-funnel-ppc-strategy-437426