Instacart announced Thursday its acquisition of Eversight, an AI company that helps consumer packaged goods brands and retailers determine pricing and promotions.
Eversight’s AI allows consumer packaged goods (CPG) brands and retailers to continuously test pricing and promotions at scale, streamlining what has traditionally been a time-consuming process. The tech gives CPG brands real-time insights into the promotions that could resonate with customers. For retailers, Eversight helps companies use their physical and digital storefronts to run ongoing individualized micro-price-point experiments at scale.
Americans are currently grappling with decades-high inflation that’s led some shoppers to cut items from their grocery baskets. Instacart is hoping the deal will create a flywheel effect, where goods are priced at the “sweet spot” that drives sales and growth for CPG brands and retailers, while also leading to better promotions and pricing for customers.

Instacart has been leaning in to price-saving options, offering users lower-cost scheduled delivery and the ability to pick up their own orders. “Our job is to really connect [customers] with all of the options that they have, to make grocery shopping more affordable,” Instacart CEO Fidji Simo told Fast Company in an interview last week.
The acquisition comes as Instacart prepares for its market debut. The company confidentially filed to go public earlier this year, and is reportedly planning to hit the market before 2023. Instacart said Thursday it recorded all-time highs in orders, gross transaction volume, revenue, ad revenue, and gross profit in 2021, and has continued that momentum into 2022.
Login to add comment
Other posts in this group


Your favorite iPhone could soon become much pricier, thanks to tariffs.

Most of us know the general (albeit simplified) story: Russian physiologist Ivan Pavlov used a stimulus—like a metronome—around the dogs he was studying, and soon, the hounds would start to saliva

For years, I’ve had a secret ambition tucked away somewhere near the back of my brain. It was to write a simple note-taking app—one that wouldn’t be overwhelmed with features and that would reflec
AI tools are everywhere, changing the way we work, communicate, and even create. But which tools are actually useful? And how can users integrate

The way Bran Ferren sees it, the future of warfare depends as much on creativity as it does on raw firepower.
The former head of research and development at Walt Disney Imagineering—the

The nonstop cavalcade of announcements in the AI world has created a kind of reality distortion field. There is so much bu