What to know about #Britishcore, whether you like Oasis or Charli XCX

Brat summer, Oasis, Greggs sausage rolls: What do these three things have in common? They’re all #Britishcore, according to the latest TikTok trend. 

“Britishcore” is about celebrating the mundane aspects of British life. Less Bridgerton or Downtown Abbey, more community pubs, council estates, and bins covered with stickers off the bottom of disposable vapes

This wave of Anglophilia can be traced, in part, back to the influence of British singer Charli XCX’s latest viral album Brat. The album’s popularity was so massive that even Kamala Harris overhauled her entire presidential campaign’s online presence after receiving the pop star’s endorsement on X.

“This summer we have seen an explosion of British pop culture on to the global stage,” Louisa McGillicuddy, a trend specialist at TikTok’s U.K. operation, told The Guardian. TikTok said there had been a double-digit rise in posts under the hashtags #ukcomedy, #ukfashion, and #uktravel since January, embracing everything from Adidas windbreakers to Harry Potter tourist traps

While “Britishcore” is gaining traction now, thanks to brat summer and news of the long-awaited Oasis reunion tour, it has in fact existed in some form for a couple of years. The hashtag first emerged in 2021 as a nostalgia-led movement with the kind of U.K.-specific images that are British to their core. “From the phenomenon of Brat to the excitement around the Oasis reunion . . . the TikTok community in the UK and beyond have been embracing all things Britcore,” said McGillicuddy.

On TikTok, Americans are also in their Britishcore era. American DJ the Dare filmed a clip of himself at Paddington station in London, soundtracked by Ewan McGregor’s opening monologue in Trainspotting and the song “Born Slippy” by Underworld. TikTok user Macy Thompson also went viral in June after filming and posting her (extremely) emotional reaction to seeing Big Ben for the very first time. “Nothing could have prepared me for this moment,” she wrote in the caption. “The emotions took control.”

@macy_thompsonn

Nothing could have prepared me for this moment. The emotions took control 😭😭😭😭

♬ original sound – Macy Thompson

In another viral TikTok, U.S. content creator @the_quivey10 lists all the things he wants to do when he visits England in October. Rather than taking a trip to Buckingham Palace or a turn on the London Eye, his bucket list includes going on a “cheeky Tesco run” and grabbing a Greggs sausage roll. All essential activities, in my opinion.

https://www.fastcompany.com/91190035/what-to-know-about-britishcore-whether-you-like-oasis-or-charli-xcx?partner=rss&utm_source=rss&utm_medium=feed&utm_campaign=rss+fastcompany&utm_content=rss

Created 8mo | Sep 13, 2024, 12:20:09 PM


Login to add comment

Other posts in this group

This free audio enhancer will totally transform your voice memos

Every now and then, you run into a tool that truly wows you.

It’s rare—especially nowadays, when everyone and their cousin is coming out with overhyped AI-centric codswallop tha

Apr 26, 2025, 12:20:10 PM | Fast company - tech
Elon Musk’s Trump gamble is costing him bigly

Tesla released its quarterly earnings report on Tuesday, its first since the company’s chief executive, Elon Musk, took up residence in the Trump White House and immediately began trying to fire f

Apr 26, 2025, 12:20:09 PM | Fast company - tech
Say goodbye to cheap versions of Ozempic and Wegovy

There’s never a dull day in the world of weight-loss medication. This week brought new restrictions on compounded GLP-1 medication, the cheaper, copycat versions of brand-name drugs that tel

Apr 26, 2025, 12:20:08 PM | Fast company - tech
Why Apple needs Tim Cook more than ever in the age of Trump

In December 2023, I wrote an article exploring Apple CEO Tim Cook’s most likely successors, because t

Apr 26, 2025, 10:10:03 AM | Fast company - tech
Families demand action from Meta over children’s deaths linked to platform harm

“Meta profits, kids pay the price,” was the message delivered by dozens of grieving families at the doors of Meta’s Manhattan office on Thursday.

Forty-five families traveled from

Apr 25, 2025, 8:10:07 PM | Fast company - tech
How BYD, Great Wall, and other key Chinese EV makers are reshaping the global auto industry

The world’s auto industry is getting a shake-up from Chinese automakers that

Apr 25, 2025, 5:50:03 PM | Fast company - tech
The other Blue Sky is getting tons of traffic

There’s Blue Sky and then there’s Bluesky.

Blue Sky, a paper goods company

Apr 25, 2025, 3:30:05 PM | Fast company - tech