InMate Founder Pitch (InMate Placeholder Name) Proactive Selling – Why? Proactive selling is the backbone of sales organisations across millions of businesses globally. Proactive selling is cold calling, cold emailing and cold social outreach primarily on LinkedIn. This method is done by a salesperson representing a company identifying a decision-maker in another company that they can promote their product or service to. As an acquisition channel, it is very effective however it comes with a variety of channels. Proactive Selling – The Challenges? 1 – People Don’t Like It We as consumers don’t like to be sold too. We don’t want lots of unsolicited calls, emails and messages about products. 2 – Platforms Don’t Like It Platforms like Gmail, Outlook, LinkedIn try to moderate unsolicited approaches through spam filters and connection restrictions. These rules are getting tougher year on year. BUT – It works. So why do Salespeople still utilise these channels? In short, they work. Making unsolicited calls and sending unsolicited messages still grabs “enough” attention from decision-makers to make sales. Creating a Win-Win for Proactive Selling Introducing InMate. InMate’s goal is to create a consumer’s sales inbox to receive unsolicited approaches from salespeople. Consumers are then incentivised through financial reward to read these messages. Why for Salespeople? LinkedIn over the recent years has created a new channel for proactive selling through InMail, which is a paid-for service of around $10 to send an unsolicited message via the LinkedIn Platform. This is a powerful, but expensive tool for salespeople to use. Your other alternatives are email and phone. Email inboxes are becoming noisier, and spam filters stronger. InMate becomes a new channel to reach your prospects. You can send an InMate Message directly from your email account and you only pay once a prospect has read and engaged with your message. Why for Consumers? If you look at inbox today and see a sales email, there is a monetary value to a company if you open that email and read it. But often it will sit unread, deleted or marked as spam. Would you read the emails if you were paid to do so? If you received 10 messages in InMate and spent 15-minutes reading them, you would make $20. If you did that over the year, you would make $7,300. Some General Thoughts Would sales happen? – Yes, why not? If you are targeting a prospect via email, and you target that exact same person with the same message on InMate, just because they are getting paid to read the message, they are still the same person doing the same job. Is this prone to manipulation? Profiles will be verified via LinkedIn to ensure compliance of identity and every message will follow 3 multiple choice questions to ensure that the message has actually been read. This will mean the messages are both going to a real person with a real job and also the messages are actually being read. Decision-makers are often high paid employees, will they be less sensitive to being paid to read InMate? It is our bet that most people would see $20 for 15 minutes of reading emails to be a good investment of their time. However, there would be a product development opportunity to set your own rate for InMate, so a CEO may charge $100 per message whereas a graduate may charge only $1. Revenue Opportunity There are 39 million people in a sales role listed on LinkedIn. If we achieve on average 1 message per working day for 10% of salespeople at $5 per message you will have a $5 billion revenue company. submitted by /u/OWLondon123 [link] [comments] https://www.reddit.com/r/cofounder/comments/t04zu5/uksales15_looking_for_technical_co_founders_for/
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