Offline conversion tracking is fast becoming necessary because of recent updates and changes. Learn to set them up, plus underlying functions and strategies.The post How to Set Up Offline Conversions in Google Ads appeared first on Search Engine Journal. https://www.searchenginejournal.com/google-ads-offline-conversions/411801/?utm_source=sej-feed
Learn how first-party data can inform your SEO strategy and drive more profitable and sustainable revenue when you join our next live webinar.The post Why First-Party Data Should Lead Your SEO Strategy [Webinar] appeared first on Search Engine Journal. https://www.searchenginejournal.com/first-party-data-lead-your-seo-strategy-webinar-preview2/412973/?utm_source=sej-feed
Microsoft Ads' video extensions are officially here and we've got everything you need to know to get started with them.The post 5 Simple Steps to Set Up Video Extensions in Microsoft Ads appeared first on Search Engine Journal. https://www.searchenginejournal.com/5-simple-steps-to-set-up-video-extensions-in-microsoft-ads/413032/?utm_source=sej-feed
Google's John Mueller explains the kinds of website changes that could impact search performance including seeing the site as brand newThe post When Revamping a Site Can Negatively Impact Rankings appeared first on Search Engine Journal. https://www.searchenginejournal.com/revamping-website-search-impact/413039/?utm_source=sej-feed
Google's John Mueller expressed approval of asking for links as a link building and promotional strategy... within limitsThe post Google Affirms the Value of Outreach Link Building appeared first on Search Engine Journal. https://www.searchenginejournal.com/google-outreach-link-building/413062/?utm_source=sej-feed
John Mueller discusses Google's policy on link exchanges and how its algorithm deals with themThe post Google Answers Question About Relevant Link Exchanges appeared first on Search Engine Journal. https://www.searchenginejournal.com/google-policy-link-exchange/413049/?utm_source=sej-feed
Twitter reports consumers feel positive heading into summer 2021, and data from a study on tweet volume reveals what their priorities are for the season.The post Twitter Data Reveals Consumers’ Priorities For Summer 2021 appeared first on Search Engine Journal. https://www.searchenginejournal.com/twitter-data-reveals-consumers-priorities-for-summer-2021/413023/?utm_source=sej-feed
YouTube is adding a new feature to the mobile homepage that’s designed to help users find more content they haven’t seen before.The post YouTube Improves Content Discovery With ‘New to You’ Feed appeared first on Search Engine Journal. https://www.searchenginejournal.com/youtube-improves-content-discovery-with-new-to-you-feed/413016/?utm_source=sej-feed
Enterprise SEO is among the most enduring marketing strategies for large websites. Learn the SEO skills you need for enterprise success.The post 8 Enterprise SEO Skills That Add Value for Your Team & Career appeared first on Search Engine Journal. https://www.searchenginejournal.com/enterprise-seo-skills/412055/?utm_source=sej-feed
Loren Baker, our host, spoke with Kevin Indig of Shopify, who shared his insights into the challenges of Enterprise SEO and e-commerce with us. In this episode, we’ll learn about Shopify and its features, as well as its benefits and drawbacks and how it helps businesses and startups gain exposure. If you feel this show gives you the tools to improve your SEO and create brand awareness, make sure to subscribe not to miss any episode. Leave a five-star rating, review, and share to help more entrep