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Join our next webinar and discover how first-party data can inform your SEO strategy and drive more profitable and sustainable revenue.The post Why First-Party Data Should Lead Your Organic Search Strategy [Webinar] appeared first on Search Engine Journal. https://www.searchenginejournal.com/why-first-party-data-should-lead-organic-search-strategy-webinar-preview/412301/?utm_source=sej-feed
Google Analytics was not intended to do everything. Here are 5 things GA can't tell you and how to get the missing information.The post 5 Things Google Analytics Can’t Tell You & How to Get the Missing Info appeared first on Search Engine Journal. https://www.searchenginejournal.com/5-things-google-analytics-cant-tell-you-how-to-get-the-missing-info/410975/?utm_source=sej-feed
Microsoft Advertising has launched a new ad format. Here's what it looks like, how to create it & everything else you need to know!The post Microsoft Advertising Announces New Multimedia Ads For Search appeared first on Search Engine Journal. https://www.searchenginejournal.com/microsoft-advertising-announces-new-multimedia-ads-for-search/412476/?utm_source=sej-feed
Using video and multimedia software can be a game-changer for your marketing strategy. Here are some ways to leverage video for your brand.The post 6 Ways to Use Video Editing Software to Grow Your Brand Online appeared first on Search Engine Journal. https://www.searchenginejournal.com/video-editing-software-for-marketing/411264/?utm_source=sej-feed
A member of Google's Search Quality team said he's never seen search rankings impact from improving 3rd party authority scoresThe post Google: Improving 3rd Party Metrics Won’t Boost Rankings appeared first on Search Engine Journal. https://www.searchenginejournal.com/improving-3rd-party-domain-metrics-dont-boost-rankings/412620/?utm_source=sej-feed
What to do about top ranked competitors who are breaking all the rules and laughing all the way to the bankThe post Google Offers Advice on Top Ranked Spammy Competitors appeared first on Search Engine Journal. https://www.searchenginejournal.com/when-competitors-rank-with-spam/412628/?utm_source=sej-feed
Learn ways to boost your SaaS conversion and activation rates with product-led marketing, and see real-life examples from top SaaS companies.The post How to Integrate Your Product Into Your Performance Marketing appeared first on Search Engine Journal. https://www.searchenginejournal.com/integrate-product-performance-marketing/412503/?utm_source=sej-feed
Google discusses the most problematic kind of spam and how to prevent itThe post Google Search Quality: Hacking the Most Problematic Spam appeared first on Search Engine Journal. https://www.searchenginejournal.com/google-problematic-web-spam/412642/?utm_source=sej-feed
TikTok is tripling the maximum length of videos, increasing the time limit from 60 seconds to 3 minutes.The post TikTok Triples Length of Videos appeared first on Search Engine Journal. https://www.searchenginejournal.com/tiktok-triples-length-of-videos/412601/?utm_source=sej-feed
Google’s John Mueller explains that using too many internal links on the same page can dilute their value, and goes over what to do instead.The post Google Cautions Against Using Too Many Internal Links appeared first on Search Engine Journal. https://www.searchenginejournal.com/google-cautions-against-using-too-many-internal-links/412553/?utm_source=sej-feed