![Google updates the Search Console coverage report](https://www.cdn5.niftycent.com/d/1/G/x/Y/6/X/google-updates-the-search-console-coverage-report.webp)
The updated report now gives you very specific categories and labels for errors and responses.
Please visit Search Engine Land for the full article.
![How to use schema markup to make an impression in search](https://www.cdn5.niftycent.com/d/1/N/9/P/O/R/how-to-use-schema-markup-to-make-an-impression-in-search.webp)
Every business is unique in its own way and schema markup can help convey that in Google search.
Please visit Search Engine Land for the full article.
![Video: Phillip Thune on FindWhat competing with GoTo, Overture, Yahoo & Google Ads](https://www.cdn5.niftycent.com/d/e/j/l/d/B/Y/video-phillip-thune-on-findwhat-competing-with-goto-overture-yahoo-google-ads.webp)
We also speak about his current position running a company named Textbroker.
Please visit Search Engine Land for the full article.
![Google launched subtopics ranking in mid-November](https://www.cdn5.niftycent.com/d/1/E/L/B/X/W/google-launched-subtopics-ranking-in-mid-november.webp)
Google subtopics ranking helps deliver search results with a greater diversity of content when you search for something broad.
Please visit Search Engine Land for the full article.
![Halting campaigns shouldn’t be your only brand safety precaution](https://www.cdn5.niftycent.com/d/k/M/x/W/o/Z/halting-campaigns-shouldn-t-be-your-only-brand-safety-precaution.webp)
After the storming of the Capitol, some brands are going dark with their social media ads, but a rapid response workflow and diversifying channels can help them continue to drive business.
Please visit Search Engine Land for the full article.
![Google Ads and SMBs: How to drive results on a low budget](https://www.cdn5.niftycent.com/d/1/V/9/x/2/l/google-ads-and-smbs-how-to-drive-results-on-a-low-budget.webp)
A low ad budget doesn’t have to mean minimal results. SMBs with spend under $5000 can use these tips to improve their conversions.
Please visit Search Engine Land for the full article.
![Google My Business launches new performance reporting](https://www.cdn5.niftycent.com/d/1/V/9/x/d/P/google-my-business-launches-new-performance-reporting.webp)
You can access these new reports within Google My Business under the insights section.
Please visit Search Engine Land for the full article.
![Selecting better KPIs for your business: What to consider and how to bolster your most important metric](https://www.cdn5.niftycent.com/d/D/P/O/W/X/Y/selecting-better-kpis-for-your-business-what-to-consider-and-how-to-bolster-your-most-important-metric.webp)
It all comes down to what stage your business is at, its goals, and identifying the supporting metrics that can help you get there.
Please visit Search Engine Land for the full article.
![Facebook blocks Trump for remainder of term while Twitter sets temporary ban](https://www.cdn5.niftycent.com/d/e/7/6/A/6/A/facebook-blocks-trump-for-remainder-of-term-while-twitter-sets-temporary-ban.webp)
Numerous advertisers have paused their social media campaigns over yesterday’s events at the Capitol.
Please visit Search Engine Land for the full article.
![Search Engine Land, SMX name Carolyn Lyden content lead](https://www.cdn5.niftycent.com/d/e/a/Z/B/3/r/search-engine-land-smx-name-carolyn-lyden-content-lead.webp)
Having an experienced practitioner leading the content and programming of Search Engine Land and SMX will only mean more high-quality and actionable content for the communities we serve.
Please visit Search Engine Land for the full article.