![Video: Joe Beccalori on the importance of blending SEO with other digital marketing](https://www.cdn5.niftycent.com/d/k/6/g/A/3/2/video-joe-beccalori-on-the-importance-of-blending-seo-with-other-digital-marketing.webp)
Make sure to build R&D into your firm because being one step ahead of your competition is so much more important today than it ever was.
Please visit Search Engine Land for the full article.
![Some early observations on the Google December core update](https://www.cdn5.niftycent.com/d/1/d/j/d/p/v/some-early-observations-on-the-google-december-core-update.webp)
Some of these observations are based on the quality raters guidelines, the past core updates, and sound SEO advice.
Please visit Search Engine Land for the full article.
![Will COVID vaccine rollout bring back in-person conferences?](https://www.cdn5.niftycent.com/d/1/R/o/6/8/b/will-covid-vaccine-rollout-bring-back-in-person-conferences.webp)
With hope for immunity on the horizon, please take our survey to help us understand how this changes your outlook for 2021.
Please visit Search Engine Land for the full article.
![Brand reputation and the impact of Google SERP selections](https://www.cdn5.niftycent.com/d/k/Q/b/6/r/r/brand-reputation-and-the-impact-of-google-serp-selections.webp)
How Google treats company navigational brand searches and the impact they can have on consumer perceptions.
Please visit Search Engine Land for the full article.
![Google algorithms vs Google penalties, explained by an ex-Googler](https://www.cdn5.niftycent.com/d/D/P/O/6/y/Y/google-algorithms-vs-google-penalties-explained-by-an-ex-googler.webp)
This former Google quality analysts explains the difference between Google’s algorithms, manual actions, quality and penalties.
Please visit Search Engine Land for the full article.
![PPC 2020 in review: COVID leaves its mark on e-commerce and paid search](https://www.cdn5.niftycent.com/d/1/V/9/6/M/z/ppc-2020-in-review-covid-leaves-its-mark-on-e-commerce-and-paid-search.webp)
Platforms pivoted to accommodate advertising during a crisis and automation continued to be at the heart of paid search changes.
Please visit Search Engine Land for the full article.
![Google confirms passage indexing is not yet live](https://www.cdn5.niftycent.com/d/1/G/x/j/J/Y/google-confirms-passage-indexing-is-not-yet-live.webp)
We expected this to roll out in 2020 but that seems unlikely now.
Please visit Search Engine Land for the full article.
![Google Search Console brings back request indexing tool](https://www.cdn5.niftycent.com/d/D/Z/z/2/j/r/google-search-console-brings-back-request-indexing-tool.webp)
After 69 days of it not working, it is now back up and running.
Please visit Search Engine Land for the full article.
![Unlock actionable tactics to measure search marketing success](https://www.cdn5.niftycent.com/d/1/d/j/N/7/9/unlock-actionable-tactics-to-measure-search-marketing-success.webp)
Join us online SMX Report, February 23, 2021.
Please visit Search Engine Land for the full article.
![Video: Joe Beccalori on the diminishing value of organic](https://www.cdn5.niftycent.com/d/1/d/j/N/V/w/video-joe-beccalori-on-the-diminishing-value-of-organic.webp)
We go way back to discuss how SEO has changed over the years.
Please visit Search Engine Land for the full article.