Search Engine Land

SMX speaker Amy Bishop shares insights on Facebook’s learning curve and testing strategies.

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http://feeds.searchengineland.com/~r/searchengineland/~3/Tpz2Cwgfk7A/smx-overtime-eternal-testing-the-key-to-facebook-ads-success-344885

6 events, actionable tactics, affordable for all marketers

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http://feeds.searchengineland.com/~r/searchengineland/~3/3KataAZrqv0/smx-2021-will-provide-the-most-comprehensive-search-marketing-education-available-344895

The lawsuit, filed by 10 state attorneys general, claims that Google made a deal with Facebook to curtail header bidding so that it could continue to dominate the online ad space.

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http://feeds.searchengineland.com/~r/searchengineland/~3/DV5p3WkdAg4/google-accused-of-collusion-and-abusing-monopoly-power-in-new-lawsuit-344898

Google will also be showing product recommendations from influencers in the mobile Google Shopping section and Discover feed.

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http://feeds.searchengineland.com/~r/searchengineland/~3/D_hqzzO3bHA/google-uses-augmented-reality-to-let-users-try-on-cosmetics-344888

This update brings new tools for ad strength, support for additional recommendations, and image extensions.

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http://feeds.searchengineland.com/~r/searchengineland/~3/oHdc7l91Vts/google-releases-google-ads-editor-v1-5-344874

Now there are more SMX events for marketers to keep up with the changing world of search which means more speaking opportunities for industry experts like you.

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http://feeds.searchengineland.com/~r/searchengineland/~3/WWcO7j9cdRs/smx-events-in-2021-submit-your-session-pitches-now-344849

Make sure to review your analytics and data and take the necessary steps if your site was negatively impacted.

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http://feeds.searchengineland.com/~r/searchengineland/~3/K8d_m8Jv2-o/google-december-2020-core-update-is-now-fully-rolled-out-344864

Transitioning from Universal Google Analytics to Google Analytics 4 can seem daunting, but if you start to organize your data strategy now, the transition can be seamless and easy.

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http://feeds.searchengineland.com/~r/searchengineland/~3/KD87hUzeKmw/how-to-get-started-in-google-analytics-4-344838

Yet another feature has been disabled in Google Search Console, this comes months after Google disabled the request indexing tool.

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http://feeds.searchengineland.com/~r/searchengineland/~3/ZxqfQDp2O4E/google-temporarily-disables-issue-validation-in-search-console-344854

Google moved around some fun metrics in Google Ads but don’t let these metrics distract you from the metrics that really matter.

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http://feeds.searchengineland.com/~r/searchengineland/~3/ZKiKuNvJGdQ/google-ads-moves-campaign-goal-metric-344844