![What would it take for new search engines to succeed?](https://www.cdn5.niftycent.com/d/1/q/L/b/W/V/what-would-it-take-for-new-search-engines-to-succeed.webp)
Neeva and You.com seek to pick up segments of users overlooked by Google, and with shifting user preferences and increased governmental scrutiny, there might be an opportunity.
Please visit Search Engine Land for the full article.
![Google to move the Structured Data testing tool to schema.org](https://www.cdn5.niftycent.com/d/D/Z/z/L/7/b/google-to-move-the-structured-data-testing-tool-to-schema-org.webp)
After the SEO backlash around Google announcing it would deprecate the tool, Google decided to migrate it instead.
Please visit Search Engine Land for the full article.
![Google Maps local listing now showing web search results](https://www.cdn5.niftycent.com/d/k/A/6/l/X/A/google-maps-local-listing-now-showing-web-search-results.webp)
As you scroll through the local listings in Google Maps, Google may show you web results at the bottom.
Please visit Search Engine Land for the full article.
![Live, interactive search marketing workshops start tomorrow!](https://www.cdn5.niftycent.com/d/k/z/N/V/3/n/live-interactive-search-marketing-workshops-start-tomorrow.webp)
This is the last chance you’ll have to train with Brad, Eric, Jessica, and Bruce at SMX in 2020… don’t miss out!
Please visit Search Engine Land for the full article.
![Bing Webmaster Tools adds Microsoft Clarity integration](https://www.cdn5.niftycent.com/d/D/P/O/p/l/n/bing-webmaster-tools-adds-microsoft-clarity-integration.webp)
Plus, Microsoft says deeper integration between Webmaster Tools and Clarity is coming.
Please visit Search Engine Land for the full article.
![Video: Alan Rabinowitz’s Google ranking & online reputation management tips](https://www.cdn5.niftycent.com/d/k/K/7/Z/M/n/video-alan-rabinowitz-s-google-ranking-online-reputation-management-tips.webp)
We talk about content, citations, on-page SEO, conversions, user experience and ORM.
Please visit Search Engine Land for the full article.
![The expansion of People Also Ask in the search results](https://www.cdn5.niftycent.com/d/1/N/9/q/7/J/the-expansion-of-people-also-ask-in-the-search-results.webp)
PAAs now appear in 9% of brand knowledge panels. Here’s how they’re different and why you need to optimize answers for brand-focused questions.
Please visit Search Engine Land for the full article.
![RSAs vs ETAs, how, when, and why PPC experts use them](https://www.cdn5.niftycent.com/d/e/j/l/N/Q/2/rsas-vs-etas-how-when-and-why-ppc-experts-use-them.webp)
An analysis of more than 5,600 Google Ads accounts.
Please visit Search Engine Land for the full article.
![Google services down including Google Ads, Google Analytics, Search Console & more](https://www.cdn5.niftycent.com/d/k/A/6/K/j/w/google-services-down-including-google-ads-google-analytics-search-console-more.webp)
Many of Google is offline, it is not just you.
Please visit Search Engine Land for the full article.
![Mobile shopping is gaining share this holiday season](https://www.cdn5.niftycent.com/d/D/v/a/b/Q/a/mobile-shopping-is-gaining-share-this-holiday-season.webp)
More digital retail conversions are happening on mobile in 2020.
Please visit Search Engine Land for the full article.