![As local media lose budgets, Field Day offers ‘last mile activation’ for brands](https://www.cdn5.niftycent.com/d/e/7/6/5/E/L/as-local-media-lose-budgets-field-day-offers-last-mile-activation-for-brands.webp)
The company says it offers local human outreach at scale.
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![Google Web Stories ads now available via Display Network](https://www.cdn5.niftycent.com/d/k/A/6/p/n/j/google-web-stories-ads-now-available-via-display-network.webp)
In an open beta, publishers can sell ads into their Google Web Stories programmatically.
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![Even as more people shop online, searches for ‘available near me’ up over 100% vs. last year](https://www.cdn5.niftycent.com/d/k/X/l/y/O/j/even-as-more-people-shop-online-searches-for-available-near-me-up-over-100-vs-last-year.webp)
Google’s Reena Nadkarni explains what retailers can do to drive local sales.
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![Searching for Opportunity: How COOP Careers is Changing the Digital Marketing Hiring Landscape](https://www.cdn5.niftycent.com/d/k/Q/b/p/2/b/searching-for-opportunity-how-coop-careers-is-changing-the-digital-marketing-hiring-landscape.webp)
From fighting “culture fit” based hiring, to training first-generation college grads on Google Ads, find out about the impact COOP Careers is making.
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![Google, YouTube add user controls to limit alcohol, gambling ads](https://www.cdn5.niftycent.com/d/k/W/2/v/4/q/google-youtube-add-user-controls-to-limit-alcohol-gambling-ads.webp)
The new feature will launch on YouTube in the U.S. first.
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![How to compete with Google in the SERPs, make the jump to agency or in-house, and support ‘the doers’ in your organization](https://www.cdn5.niftycent.com/d/1/N/9/L/2/Y/how-to-compete-with-google-in-the-serps-make-the-jump-to-agency-or-in-house-and-support-the-doers-in-your-organization.webp)
Areej AbuAli discussed a wide range of topics affecting the SEO industry at SMX.
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![Google Search Console API gains fresh data & more](https://www.cdn5.niftycent.com/d/1/w/9/W/K/z/google-search-console-api-gains-fresh-data-more.webp)
Not only can you get fresher data via the API, you can also manage your domain properties and more.
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![New key insights from Google’s John Mueller at SMX](https://www.cdn5.niftycent.com/d/1/N/9/L/0/w/new-key-insights-from-google-s-john-mueller-at-smx.webp)
Topics include the Page Experience Update, FAQ schema, request indexing tool, diversity and much more.
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![Google rolls out App campaign type to re-engage existing users](https://www.cdn5.niftycent.com/d/D/P/O/r/R/b/google-rolls-out-app-campaign-type-to-re-engage-existing-users.webp)
Starting next year, App campaigns for engagement may also include a custom prompt for users in Search.
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![Why your content strategy needs both rank-worthy and link-worthy content in the mix](https://www.cdn5.niftycent.com/d/D/y/3/B/o/b/why-your-content-strategy-needs-both-rank-worthy-and-link-worthy-content-in-the-mix.webp)
How a two-pronged approach can help you increase brand awareness and organic traffic.
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