Search Engine Land

Consumers will be able to message with businesses in more ways and businesses will be able to see more local insights.

Please visit Search Engine Land for the full article.

http://feeds.searchengineland.com/~r/searchengineland/~3/HqM6awUwM54/google-expands-local-business-message-map-query-analytics-344306

The new microsite may help marketers get more exposure for their organic Google Shopping listings.

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http://feeds.searchengineland.com/~r/searchengineland/~3/2QuxQTNCmkI/googles-holiday-gift-guide-is-built-to-send-users-to-google-shopping-results-344289

The new feed offers more opportunities for local business exposure.

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http://feeds.searchengineland.com/~r/searchengineland/~3/epktCs8DnNQ/google-adds-more-discovery-to-google-maps-with-community-feed-344258

Discovery campaigns can also be paired with lead form extensions.

Please visit Search Engine Land for the full article.

http://feeds.searchengineland.com/~r/searchengineland/~3/xa923_2BoYk/google-discovery-ads-can-now-use-your-45-social-image-assets-344238

Local View offers brands and advertisers local search trend and market share data to inform bidding, targeting, ad copy and more.

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http://feeds.searchengineland.com/~r/searchengineland/~3/2NiaZkfLU20/adthena-launches-granular-local-search-insights-solution-344223

Join 1,000+ fellow search marketers online, December 8-9, for SMX.

Please visit Search Engine Land for the full article.

http://feeds.searchengineland.com/~r/searchengineland/~3/qpHdNd2Y_CY/actionable-expert-led-seo-sem-training-happening-next-week-344207

The social media marketing week in review: A round up of news and announcements you may have missed.

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http://feeds.searchengineland.com/~r/searchengineland/~3/GkdLY56zk_E/social-shorts-snapchats-tiktok-rival-is-here-facebook-teams-with-bbb-for-ad-reviews-344203

Friday was the biggest online shopping day ever. Cyber Monday is poised to beat it.

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http://feeds.searchengineland.com/~r/searchengineland/~3/XS8Pv1MIXrY/online-shopping-hits-new-records-over-the-holiday-weekend-344197

Write about your niche areas of expertise to rank above the rest.

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http://feeds.searchengineland.com/~r/searchengineland/~3/S9HM1uiACTI/video-elie-orgel-on-leveraging-data-for-unique-content-344192

As Google gets better at understanding content it will more important to focus on real readability metrics and not something fabricated by your favorite SEO tool.

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http://feeds.searchengineland.com/~r/searchengineland/~3/xghmY56X6bc/the-problem-with-the-structured-content-mindset-344115