Search engine journal

Without regular updates, evergreen content slowly dies. Here's how to do a content refresh to keep it alive longer.The post Content Refreshing: 4 Steps to Keep Top-Performing Content Fresh appeared first on Search Engine Journal. https://www.searchenginejournal.com/content-refreshing-step-by-step/411051/?utm_source_all=sej-feed

Join our next live webinar and learn everything you need to know about leveraging SMS marketing for local businesses.The post SMS Marketing: 9 Best Practices for 2021 [Webinar] appeared first on Search Engine Journal. https://www.searchenginejournal.com/sms-marketing-best-practices-2021-webinar-preview/415572/?utm_source_all=sej-feed

Learn what First Input Delay (FID) is, what causes it, and different solutions for improving this Core Web Vitals metrics.The post First Input Delay – A Simple Explanation appeared first on Search Engine Journal. https://www.searchenginejournal.com/core-web-vitals/first-input-delay/?utm_source_all=sej-feed

Learn how ecommerce sites of all sizes can swipe three of Amazon’s best traffic and conversion strategies.The post Drive Ecommerce Traffic & Conversions: 3 Secrets Amazon Doesn’t Want You To Know appeared first on Search Engine Journal. https://www.searchenginejournal.com/drive-ecommerce-traffic-conversions-3-secrets-amazon-doesnt-want-you-to-know/415680/?utm_source_all=sej-feed

Google redirects Structured Data Testing Tool to a landing page that seemingly favors Google's Rich Results tool over competing Schema.org Structured Data ValidatorThe post Google Replaces Structured Data Tool with Promotional Landing Page appeared first on Search Engine Journal. https://www.searchenginejournal.com/google-removes-structured-data-tool/415811/?utm_source_all=sej-feed

Google answers the most commonly asked questions asked about Search Console Insights since the feature rolled out two months ago.The post Google Search Console Insights: 7 Questions Answered appeared first on Search Engine Journal. https://www.searchenginejournal.com/google-search-console-insights-7-questions-answered/415802/?utm_source_all=sej-feed

Google recommends adding an author's URL to article schema to help with disambiguating the correct author when multiple writers have the same or similar names.The post Google Recommends Adding Author URL in Article Schema appeared first on Search Engine Journal. https://www.searchenginejournal.com/google-recommends-adding-author-url-in-article-schema/415790/?utm_source_all=sej-feed

Search engine optimization copywriting is a step-by-step process. This guide takes you through each phase of SEO copywriting.The post SEO Copywriting: The Complete Guide appeared first on Search Engine Journal. https://www.searchenginejournal.com/seo-copywriting-guide/414761/?utm_source_all=sej-feed

Sometimes Google gets ad approvals/disapprovals wrong, so don't be afraid to make an appeal and get it right. Here's how to do it.The post How to Fix Disapproved Google Ads, Step by Step appeared first on Search Engine Journal. https://www.searchenginejournal.com/how-to-fix-disapproved-google-ads-step-by-step/415454/?utm_source_all=sej-feed

Make sure your next site migration goes smoothly. Register for this webinar and learn how to avoid common pitfalls that can hurt your SEO efforts.The post Site Migration & SEO: Common Mistakes That Hurt Rankings [Webinar] appeared first on Search Engine Journal. https://www.searchenginejournal.com/site-migration-seo-webinar-preview2/415581/?utm_source_all=sej-feed