Ranking highly on Google is the best way to build brand awareness, increase revenue, and provide genuine value to your customers.
The post 8 ways to maximize brand awareness through paid and organic search appeared first on Search Engine Land.
https://searchengineland.com/maximize-brand-awareness-through
To use the feature, tap “Edit profile,” then “Links,” then “Add eternal link.” You can then drag and drop the links in the order you want them to appear.
The post Instagram now allows up to 5 “links in bio” appeared first on Search Engine Land.
https://searchengineland.com/instagram-now-allows-up-to-5-links
In the first quarter of 2023, a study assessed the performance of interest-based audiences using a mix of privacy-preserving signals.
The post Google’s interest-based ad experiments show ad spend, click-through rates down slightly appeared first on Search Engine Land.
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The Biden administration has sought to toughen antitrust enforcement. Alongside the Google lawsuit, it is also challenging multiple proposed mergers.
The post 9 more states join federal antitrust lawsuit against Google appeared first on Search Engine Land.
The new tracking enhancement could lead to more precise measurements and improved optimization.
The post Google implements a new GA4 fractional, cross-channel web conversions feature appeared first on Search Engine Land.
https://searchengineland.com/google-implements-a-new-ga4-fractio
Not sure whether your business would benefit more from PPC or SEO? Here’s how they fit within your larger marketing plan.
The post SEO vs. PPC: Differences, pros, cons & an integrated approach appeared first on Search Engine Land.
https://searchengineland.com/seo-vs-ppc-pros-cons-integrated-approach-274643
Get actionable performance data on your organic search campaigns when you set up this Looker Studio dashboard.
The post Use this Looker Studio template to track SEO performance appeared first on Search Engine Land.
https://searchengineland.com/looker-studio-template-track-seo-performance-395692
A step-by-step guide for importing conversions from Salesforce into Google Ads to help you analyze lead quality from paid search campaigns.
The post How to set up an offline conversion import from Salesforce into Google Ads appeared first on Search Engine Land.
These changes come with the new shipping and return information in the Google search results.
The post Google adds new return policy structured data support for merchant listing appeared first on Search Engine Land.
https://searchengineland.com/google-adds-new-return-policy-structured-d
Transform customer journeys for better CX and results.
The post 3 reasons why you need to embrace journey-centricity appeared first on Search Engine Land.
https://searchengineland.com/reasons-why-you-need-to-embrace-journey-centricity-395556