Search Engine Land

Advertisers slow to return to Twitter despite Musk’s claims

“An emailed request for comment to Twitter, which no longer has a communications team, returned an automated reply with a poop emoji.”

The post Advertisers slow to return to Twitter despite Musk’s claims appeared first on Search Engine Land.

https://searchengineland.com/advertisers-slow-to-return

How to redesign your site without throwing your Google rankings out the window

Redesigning a website can make or break your SEO efforts. Learn how to do it without risking your organic traffic, rankings and revenue.

The post How to redesign your site without throwing your Google rankings out the window appeared first on Search Engine Land.

https://searchengineland.com/redesign-website-google-rankings-3956

How to create service pages that rank and convert

A well-constructed service page is worth dividends. When building your service page, include these key elements for better results.

The post How to create service pages that rank and convert appeared first on Search Engine Land.

https://searchengineland.com/create-service-pages-rank-convert-395583

Google Marketing Live registration opens

Stay up to date on new products & technology, adapt to new strategies, and capitalize on emerging opportunities.

The post Google Marketing Live registration opens appeared first on Search Engine Land.

https://searchengineland.com/registration-is-open-for-google-marketing-live-395602

Microsoft’s integration with Roku reveals increased engagement across CTV and search

Microsoft estimates that exposure to Roku ads leads to a nearly 18% increase overall in click-through rate on the Audience Network.

The post Microsoft’s integration with Roku reveals increased engagement across CTV and search appeared first on Search Engine Land.

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Google: Video must be main content to appear as thumbnail

When a video isn't the main content, Google won't show it as a thumbnail. Google's testing showed a "minimal impact" on publishers.

The post Google: Video must be main content to appear as thumbnail appeared first on Search Engine Land.

https://searchengineland.com/google-video-must-be-main-content-to-ap

A Google Ads script that uses GPT to write RSAs

This script can help you leverage GPT's API to use the maximum number of RSA assets and, in turn, boost your paid search campaigns.

The post A Google Ads script that uses GPT to write RSAs appeared first on Search Engine Land.

https://searchengineland.com/google-ads-script-gpt-responsive-search-ads-395548

7 proven methods to explain the value of SEO

Reporting on these seven metrics and providing proper context can increase SEO's perceived value to your stakeholders.

The post 7 proven methods to explain the value of SEO appeared first on Search Engine Land.

https://searchengineland.com/explain-value-seo-proven-methods-395538

U.S. search ad revenue hit a record $84.4 billion in 2022

Search continues to account for the largest share of digital ad spending, with revenues up 7.8% year on year.

The post U.S. search ad revenue hit a record $84.4 billion in 2022 appeared first on Search Engine Land.

https://searchengineland.com/search-ad-revenue-84-billion-395575


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