Learn how to get to the heart of customer experience with data that delivers.
The post Drive better customer intelligence for a better customer experience appeared first on Search Engine Land.
Google also claims that 99% of visits in Google Search were "spam-free."
The post Google webspam report says SpamBrain caught five times more spam this year appeared first on Search Engine Land.
https://searchengineland.com/google-webspam-report-says-spambrain-caught-five-times-more-spa
Develop a holistic strategy that emphasizes the quality of your organization's digital presence with this local SEO guide to E-E-A-T.
The post How to build an E-E-A-T strategy for local SEO appeared first on Search Engine Land.
https://searchengineland.com/local-seo-e-e-a-t-strategy-395449
Thinking of excluding branded queries from your Performance Max campaigns? Here's when brand exclusions make sense and when they don't.
The post How to think about brand exclusions for Performance Max appeared first on Search Engine Land.
https://searchengineland.com/performance-max-brand-exclusions-395439
A look at two very different paths taken to recover from a Google algorithm update.
The post A tale of two recoveries appeared first on Search Engine Land.
https://searchengineland.com/a-tale-of-two-recoveries-395363
Google also now has a release notes document to track updates to Bard.
The post Google Bard adds more search topics to “Google it” button appeared first on Search Engine Land.
https://searchengineland.com/google-bard-adds-more-search-topics-to-google-it-button-395475
Meta announced in February that it would establish a new organization to develop generative AI, but this is the first time it has indicated a timeline for commercialization.
The post Meta will debut its generative AI this year appeared first on Search Engine Land.
The difference between 4 stars to 3 stars is massive. Consumer trust decreases by 67% with one fewer star, a new survey finds.
The post When it comes to online reviews, a 3-star rating is bad appeared first on Search Engine Land.
https://searchengineland.com/3-star-rating-bad-survey-395462
The secrets to a successful LinkedIn ad may be hidden in a mix of bold colors, stats, and the right CTA.
The post LinkedIn ads survey reveals humans, cities, and numbers increase performance appeared first on Search Engine Land.
Sundar Pichai discusses the future of link-based search, Google Bard, and the commercial potential of large language models and LLM search.
The post Google CEO: Search will evolve substantively in next 10 years appeared first on Search Engine Land.