Search Engine Land

How paid placements will evolve alongside AI-powered search

Paid search will remain relevant, but advertisers must adjust their strategies to reach their targets in this new era of search. Here's how.

The post How paid placements will evolve alongside AI-powered search appeared first on Search Engine Land.

https://searchengineland.com/ai-powered-search-paid-placements-395084

How to write a content marketing mission statement

Give your content marketing efforts a greater purpose with a mission statement. Learn how to create one in three steps.

The post How to write a content marketing mission statement appeared first on Search Engine Land.

https://searchengineland.com/content-marketing-mission-statement-395089

Twitter could grant free verification to its top 500 advertisers and 10k most-followed organizations

This financial burden of a $1k per month verification disproportionately affects smaller businesses and start-ups with limited advertising budgets.

The post Twitter could grant free verification to its top 500 advertisers and 10k most-followed organizations appeared first on

Gender pay gap persists: Men earn 26% more than women in search marketing

Disparity more pronounced in senior roles. Also, women are more likely to change jobs, get promotions, new Search Engine Land survey finds.

The post Gender pay gap persists: Men earn 26% more than women in search marketing appeared first on Search Engine Land.

https://searchengineland.com/gender-pay-gap-search-marketing-394861

Should you block ChatGPT’s web browser plugin from accessing your website?

It's a hot debate in SEO right now: You can block OpenAI's ChatGPT-User bot with robots.txt – but should you? Short answer: No. Here's why.

The post Should you block ChatGPT’s web browser plugin from accessing your website? appeared first on Search Engine Land.

https://searchengineland.com/block-chatgpt-accessing-website-3

Event tracking in Google Analytics 4: What marketers need to know

An overview of events you can track by default and how to set up custom events in GA4, along with suggested use cases for each.

The post Event tracking in Google Analytics 4: What marketers need to know appeared first on Search Engine Land.

https://searchengineland.com/event-tracking-google-analytics-4-395023


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