Google’s top 3 search ranking factors, plus: Google Maps blocks abusive business profile edits, Google penalties and more.
The post This day in search marketing history: March 24 appeared first on Search Engine Land.
https://searchengineland.com/search-marketing-history-march-24-394706
Learn instances where using visual, HTML sitemaps make sense than simply relying on your website's navigational structure or XML sitemaps.
The post When and how to use HTML sitemaps for SEO and UX appeared first on Search Engine Land.
https://searchengineland.com/html-sitemaps-seo-ux-when-how-394763
If you want consistency in your brand content and presence, you need to create brand style guidelines. This guide will explain how.
The post How to create brand style guidelines and why you need them appeared first on Search Engine Land.
https://searchengineland.com/create-brand-style-guidelines-how-why-394734
Learn how to navigate signal loss and achieve benefit-driven conversations with customers, led by privacy, with a customer data platform.
The post In data we trust: How to establish customer trust through data privacy appeared first on Search Engine Land.
Some brands are recording a 94% increase in sales from prospecting customers, with a 28% year-on-year increase in return on ad spend.
The post 3 new Google Discovery ads features appeared first on Search Engine Land.
https://searchengineland.com/3-new-google-discovery-ads-features-394747
Page visits on Bing have risen 15.8% and Bing is becoming a more significant referral source for some publishers.
The post The new Bing making (small) gains on Google Search appeared first on Search Engine Land.
https://searchengineland.com/new-bing-small-gains-vs-google-search-394733
The new features are live today.
The post 6 new Reddit Ads Manager features appeared first on Search Engine Land.
https://searchengineland.com/6-new-reddit-ads-manager-features-394760
This comprehensive guide deep dives into the state of marketing attribution, why it's important, the types of attribution models, and more.
The post Make sense of your marketing with the 101 Guide to Marketing Attribution appeared first on Search Engine Land.
Like it or not, the countdown to GA4 is winding down. Here's what you need to know.
The post Countdown to GA4: 100 days to make the switch appeared first on Search Engine Land.
https://searchengineland.com/countdown-to-ga4-100-days-to-make-the-switch-394725
The US government, worried about China's manipulation, seeks to manipulate TikTok to do what it wants.
The post TikTok CEO faces congress over security concerns appeared first on Search Engine Land.
https://searchengineland.com/tiktok-ceo-faces-congress-over-security-concerns-394726