Be more efficient and still generate high ROI with personalized email campaigns backed by first-party data.
The post Email is key to marketing in an unpredictable economy appeared first on Search Engine Land.
https://searchengineland.com/email-is-key-to-marketing-in-an-unpredictable-economy-394406
Advertisers can boost bids with keywords to show ads to those shoppers who are searching for specific products, for a higher chance of converting purchase intent to a sale.
The post New Microsoft Ad solution targets shoppers based on categories, uses keywords as “boosters” appeared first on
Learn what happened on this day in search marketing history – including developments in SEO, PPC, search and digital marketing.
The post This day in search marketing history: March 22 appeared first on Search Engine Land.
https://searchengineland.com/search-marketing-history-march-22-394552
Google is adding a new category to its Google Search Status Dashboard, "Ranking."
The post Google Search Status Dashboard to gain ranking update history appeared first on Search Engine Land.
https://searchengineland.com/google-search-status-dashboard-to-gain-ranking-update-history-394614
Advertisers can use this report to negotiate leverage when discussing compensation for a new position or pursuing a pay increase with current employers.
The post PPC salaries 2023: How much do in-house, self-employed, and agency search marketers make appeared first on Search Engine La
Google Bard has suggested buying links and refused to share links to its sources. We're off to a promising start.
The post Google Bard early look: What’s we’re seeing so far appeared first on Search Engine Land.
You can sign up for the waitlist if you are based in the US or UK.
The post Google begins to open Bard to a limited number of users appeared first on Search Engine Land.
https://searchengineland.com/google-begins-to-open-bard-to-a-limited-number-of-users-394565
Learn the three factors used to calculate quality score in Google Ads and how they impact overall campaign and account success.
The post What is quality score and how to use it in PPC appeared first on Search Engine Land.
If you're using AI to provide valuable content, Google won't ding you. But consider some caveats when using AI for SEO content.
The post What Google’s new guidelines for AI-produced content mean for SEO appeared first on Search Engine Land.
This is powered by the DALL∙E model and is rolling out to Bing Chat.
The post Bing Image Creator added to Bing Chat appeared first on Search Engine Land.
https://searchengineland.com/bing-image-creator-added-to-bing-chat-394559