A look at how news publishers and media outlets can retain traffic, revenue and relevancy in the generative AI era.
The post News SEO and generative AI: Inside a ‘parasitical relationship’ appeared first on Search Engine Land.
https://searchengineland.com/news-seo-and-generative-ai-inside
Technology is changing… and so is your role. Learn how to adapt at MarTech.
The post ChatGPT. GA4. Privacy-First CX. Explore it all online – next week – for free! appeared first on Search Engine Land.
https://searchengineland.com/chatgpt-ga4-privacy-first-cx-explore-it-all-online-at-martech-394498
No more rel=next/prev support on Google, plus: CTR patent, neural matching versus RankBrain, Google wins KinderStart case and more.
The post This day in search marketing history: March 21 appeared first on Search Engine Land.
https://searchengineland.com/search-marketing-history-march-21-394551
Learn what happened on this day in search marketing history – including developments in SEO, PPC, search and digital marketing.
The post This day in search marketing history: March 18 appeared first on Search Engine Land.
https://searchengineland.com/search-marketing-history-march-18-394506
We are now seeing Bing Chat answers in the Bing Search results, in place of Bing Search Answers.
The post Bing adds Bing Chat answers to search results appeared first on Search Engine Land.
https://searchengineland.com/bing-adds-bing-chat-answers-to-search-results-394524
Understanding how diminishing returns apply to paid search will help you set better expectations when assessing your PPC performance.
The post PPC is a tough game – you have to accept it appeared first on Search Engine Land.
Want to grow your brand with content marketing? Consider a variety of audience-building and action-oriented goals in your content strategy.
The post 8 important content strategy goals to consider appeared first on Search Engine Land.
Learn what happened on this day in search marketing history – including developments in SEO, PPC, search and digital marketing.
The post This day in search marketing history: March 18 appeared first on Search Engine Land.
https://searchengineland.com/search-marketing-history-march-18-2-394506
For $12-$15 a month you can get a blue check on Facebook and Instagram
The post Meta rolls out paid verification appeared first on Search Engine Land.
https://searchengineland.com/meta-rolls-out-paid-verification-394469
The ChatGPT API can help address some of the web interface's shortcomings. Here's how to maximize the API for specific SEO use cases.
The post Your SEO guide to the ChatGPT API appeared first on Search Engine Land.