Search Engine Land

Browse the tool for inspiration or to compare against your own campaigns.

The post Leveraging TikTok’s ad content to get valuable insights on top-performing products appeared first on Search Engine Land.

https://searchengineland.com/leveraging-tiktoks-ad-content-to-get-val

The updates should provide improved campaign performance and the ability to reach a wider audience.

The post Microsoft Advertising unveils Lodging solutions, and adds 11 new Google import markets for Smart campaigns appeared first on Search Engine Land.

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Coming soon: You will get to choose which type of content is shown first in the Activity section of your LinkedIn profile.

The post New LinkedIn feature to boost your content visibility appeared first on Search Engine Land.

https://searchengineland.com/linkedin-profile-activity-content-type-393519

On average, brands saw up to 50% higher conversions with longer videos compared to shorter ones.

The post For video ads, longer is better appeared first on Search Engine Land.

https://searchengineland.com/for-video-ads-longer-is-better-393513

Inbound SEO is the process of optimizing your marketing content to rank higher in search results so your audience can find and engage with your content easily.

The post 8 core elements of a winning inbound SEO program appeared first on Search Engine Land.

https://searchengineland.com/the-core-elements-of-a-win

Google confirmed this test will impact 4% of Canadians. It's similar to what Google did in Australia in 2021.

The post Google limits access to news content in Canada appeared first on Search Engine Land.

https://searchengineland.com/google-limits-access-to-news-content-in-canada-393498

The new features can help advertisers optimize their budget across channels in real-time and adapt to fast-changing consumer trends.

The post 4 new Google Performance Max features are coming soon appeared first on Search Engine Land.

https://searchengineland.com/4-new-google-performance-max-features-are-com

Would continuous scroll on desktop increase the value of organic results on deeper pages? Here's what initial data revealed.

The post How Google continuous scroll has impacted organic traffic [Data] appeared first on Search Engine Land.

https://searchengineland.com/google-continuous-scroll-desktop-organic-se

Google core updates and other algorithm updates impacted Discover, but now Google says the helpful content system does as well.

The post Google helpful content system can now impact Google Discover visibility appeared first on Search Engine Land.

https://searchengineland.com/google-helpful

Google says that only significant content changes should lead to updated article dates. Here are a few ways you can approach this.

The post How to update content and dates for SEO in 2023 appeared first on Search Engine Land.

https://searchengineland.com/seo-update-content-dates-insert-year-here-393463