Microsoft is slowly rolling out upgrades to Bing AI chat including setting the tone to creative, balanced or precise.
The post Bing AI Chat testing setting the tone of the responses appeared first on Search Engine Land.
https://searchengineland.com/bing-ai-chat-testing-setting-the-tone-of-the-responses-393
A content strategy is a map that will lead you to profitable content. Here are five reasons why every business must have one.
The post Why content strategy matters most appeared first on Search Engine Land.
https://searchengineland.com/why-content-strategy-matters-most-393591
Google expands mobile-friendliness for ranking, plus: mobile-first indexing, AdWords Flexible Conversion Counting, Google Panda and more.
The post This day in search marketing history: February 26 appeared first on Search Engine Land.
https://searchengineland.com/search-marketing-history-february-26-393620
SEOs upset over Google featured snippets, plus: Google's red Slow label, Google Panda fallout, PageRank 301 redirect dilution myth and more.
The post This day in search marketing history: February 25 appeared first on Search Engine Land.
https://searchengineland.com/search-marketing-history-february-25-393578
The deadline to opt-out of the Google Analytics 4 auto migration is February 28.
The post The GA4 migration deadline is right around the corner appeared first on Search Engine Land.
https://searchengineland.com/the-ga4-migration-deadline-is-right-around-the-corner-393606
Here's what to keep in mind when creating prompts, plus examples of SEO-focused ChatGPT prompts to use in your day-to-day work.
The post An SEO’s guide to ChatGPT prompts appeared first on Search Engine Land.
Webinars could be your best investment in content this year. Learn best practices for planning a webinar right and promoting it effectively.
The post Webinars: A complete guide with examples appeared first on Search Engine Land.
Google unleashes the Panda update, plus: E-A-T patent, AMP Top Stories, Overstock's Google penalty, optimize by conversions and more
The post This day in search marketing history: February 24 appeared first on Search Engine Land.
https://searchengineland.com/search-marketing-history-february-24-393488
In this webinar, learn practical takeaways to put to practice.
The post 3 ways to strengthen customer relationships and drive revenue appeared first on Search Engine Land.
https://searchengineland.com/3-ways-to-strengthen-customer-relationships-and-drive-revenue-393574
But a new survey finds that Google Search is less popular among younger consumers, with TikTok growing as a news source.
The post Google Search remains the go-to news discovery platform appeared first on Search Engine Land.
https://searchengineland.com/google-search-tiktok-news-discovery-393524