Game on: Understanding what KPIs to focus on for a successful video game ad campaign.
The post Level up your video game ad strategy: A guide to measuring success appeared first on Search Engine Land.
https://searchengineland.com/level-up-your-video-game-ad-strategy-a-guide-to-measuring-success-3
Save time, avoid editing code and easily create custom events by configuring your analytics setup via GTM.
The post How to set up Google Analytics 4 using Google Tag Manager appeared first on Search Engine Land.
https://searchengineland.com/how-to-set-up-google-analytics-4-using-google-tag-manager-37458
Violations of these policies will be met with a warning 7 days before account suspension.
The post 2 new Google ad network policy updates appeared first on Search Engine Land.
https://searchengineland.com/2-new-google-ad-network-policy-updates-393781
This quick guide shows how to use the popular AI chatbot to support your link building processes and campaigns.
The post ChatGPT for link building: A primer appeared first on Search Engine Land.
https://searchengineland.com/chatgpt-for-link-building-a-primer-393697
Done right, location-specific landing pages can build trust and authority for your business. Get better local SEO results with these tips.
The post Optimizing local landing pages for search: 8 best practices appeared first on Search Engine Land.
Learn how to maintain or improve your performance in Google Ads and prepare for the removal of these high-quality audiences.
The post How to transition away from Google Ads similar audience segments appeared first on Search Engine Land.
https://searchengineland.com/google-ads-similar-audience-segments-transition
Google publishes Search quality rating guidelines, plus: Ginny Marvin joins Google, AdWords Price Extensions, click fraud and more.
The post This day in search marketing history: March 1 appeared first on Search Engine Land.
https://searchengineland.com/search-marketing-history-march-1-393679
In this webinar, learn tried and true best practices from attribution pros.
The post Build a winning marketing attribution framework appeared first on Search Engine Land.
https://searchengineland.com/build-a-winning-marketing-attribution-framework-393723
Developers using v11 need to migrate to a newer version to ensure API access is unaffected
The post Last call for Google Ads API v11 appeared first on Search Engine Land.
https://searchengineland.com/last-call-for-google-ads-api-v11-393690
The local pack that Google generally shows for queries with local intent has gone missing.
The post Google local map pack goes missing in search results (now fixed) appeared first on Search Engine Land.
https://searchengineland.com/google-local-map-pack-goes-missing-in-search-results-393693