Search Engine Land

Enhanced conversions: Google tests global site tags with automatic collection

This feature may be particularly useful for SMBs that might not otherwise be able to implement enhanced conversions manually.

Please visit Search Engine Land for the full article.

https://searchengineland.com/enhanced-conversions-google-tests-global-site-tags-with-automatic-collection-379976

Are you showing Gmail ads to customers who have unsubscribed?

Running Discovery, Smart Shopping, or Performance Max campaigns? Want to avoid hearing from angry customers? Then read this.

Please visit Search Engine Land for the full article.

https://searchengineland.com/gmail-ads-showing-unsubscribes-379985

Shopify SEO Guide: How to increase organic traffic to your store

SEO tips to fully optimize your Shopify site for higher rankings and more sales.

Please visit Search Engine Land for the full article.

https://searchengineland.com/shopify-seo-guide-how-to-increase-organic-traffic-to-your-store-334971

Microsoft Bing adds automobile and car search features

This is powered through the sell your car feature in the MSN Autos Marketplace.

Please visit Search Engine Land for the full article.

https://searchengineland.com/microsoft-bing-adds-automobile-and-car-search-features-379927

How marketers can best optimize their Google Shopping ads

Google Shopping is a great commerce platform, but too few marketers take the time to optimize their ads. At SMX Next, Anastasia Sorokina and Basheer Bergus show how brands can improve their customers’ shopping experiences.

Please visit Search Engine Land for the full article.

https://searchengineland.com/how-marketers-can-best-optimize-their-google-shopping-ads-379799

Functions for Core Web Vitals Tactics with Cloudflare’s HTMLRewriter

The HTMLRewriter() API gives us the ability to use jQuery-style element selectors to attach to HTML elements in raw page source to run JavaScript from that foothold.

Please visit Search Engine Land for the full article.

https://searchengineland.com/functions-core-web-vitals-tactics-with-cloudflares-htmlrewriter-331057

How Google uses artificial intelligence In Google Search

From RankBrain, Neural Matching, BERT and MUM – here is how Google uses AI for understanding language for query, content and ranking purposes.

Please visit Search Engine Land for the full article.

https://searchengineland.com/how-google-uses-artificial-intelligence-in-google-search-379746

Performance Max campaigns get support in Data Studio

Google continues its streak of Performance Max-related updates, putting its weight behind the new campaign type.

Please visit Search Engine Land for the full article.

https://searchengineland.com/performance-max-campaigns-get-support-in-data-studio-379742

Google Q4 search ad revenue: $43.3 billion

Alphabet announced revenue of $75 billion in Q4 of 2021. Of that, $61.2 billion came from Google advertising.

Please visit Search Engine Land for the full article.

https://searchengineland.com/google-q4-2021-earnings-379735

Google Search Console snapshot in search results now can show domain properties

You may start seeing this snapshot show up more often because Google now supports more verification methods.

Please visit Search Engine Land for the full article.

https://searchengineland.com/google-search-console-snapshot-in-search-results-now-can-show-domain-properties-379715


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