Search Engine Land

The campaign type’s deprecation date is now set, nearly a year after standalone Gmail campaigns became “read-only.”

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https://searchengineland.com/gmail-campaigns-to-stop-running-on-june-28-2022-379354

Google will also launch a “one-click” self-service tool for advertisers that would like to transition their campaigns ahead of the deadline.

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https://searchengineland.com/smart-shopping-and-local-campaigns-to-be-transitioned-to-performance-max-by-end-of-sept-2022-379294

Is optimizing for featured snippets an important use of your time? Three years of data may hold the answer.

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https://searchengineland.com/google-paa-vs-featured-snippets-data-379290

Too many brands neglect their marketing funnels and miss sales opportunities. At SMX Next, Andrea Cruz shows how marketers can improve their funnels with actionable content.

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https://searchengineland.com/how-to-produce-actionable-content-throughout-the-marketing-funnel-379201

While paid search marketers applaud Google’s proposed user privacy measures, they’re keen to highlight its shortcomings — particularly the number of topics in the initial design.

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https://searchengineland.com/googles-topics-api-advertisers-share-concerns-about-topic-diversity-and-other-potential-challenges-379247

Advertisers invested more than $3 billion on Microsoft Advertising last quarter, fueling the revenue growth.

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https://searchengineland.com/microsoft-fy22-q2-earnings-search-advertising-379197

Advertisers have until February 28, 2022, to migrate their code from the previous media-based video ads.

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https://searchengineland.com/google-ads-scripts-rolls-out-support-for-asset-based-video-ads-379193

Automation should supplement, not replace, your skills. At SMX Next, Michelle Morgan and Joe Martinez shared how they find a balance between human knowledge and machine learning for four campaign types.

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https://searchengineland.com/4-automated-campaign-types-and-how-to-control-them-379177

The new Privacy Sandbox proposal determines topics to share with sites and advertisers based on the user’s previous three weeks of browsing history.

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https://searchengineland.com/google-kills-floc-introduces-topics-api-379120

Determining the value of your conversions can lead to smarter Google Ads bidding. And, if tCPA does go away, you won’t find yourself scrambling for a strategy.

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https://searchengineland.com/tcpa-why-its-time-to-embrace-value-based-bidding-379152