Search Engine Land

Google launches ‘Shops’ section in mobile search results

The Shops section shows three to ten retailers based on their organic search rankings.

Please visit Search Engine Land for the full article.

https://searchengineland.com/google-launches-shops-section-in-mobile-search-results-378256

Best Buy to sell search ads under its own in-house media company

Best Buy Ads offers consumer electronics and related brands with a Google alternative to reach customers.

Please visit Search Engine Land for the full article.

https://searchengineland.com/best-buy-to-sell-search-ads-under-its-own-in-house-media-company-378241

Microsoft releases IndexNow plugin for WordPress

Microsoft Bing has released a plugin for WordPress to let you easily integrate the IndexNow protocol on your WordPress site.

Please visit Search Engine Land for the full article.

https://searchengineland.com/indexnow-plugin-for-wordpress-378228

How to automate your ad copy without sacrificing control

Expanded text ads are going away, but they can still help you unlock the potential of RSAs. At SMX Next, Joe Martinez shared how he benchmarks with ETAs to get more out of the automated capabilities of RSAs.

Please visit Search Engine Land for the full article.

https://searchengineland.com/how-to-automate-your-ad-copy-without-sacrificing-control-378235

Google fixes user and permissions issue with Search Console

Full user permissions no longer shows as delegated owners for some – this is now resolved.

Please visit Search Engine Land for the full article.

https://searchengineland.com/google-fixes-user-and-permissions-issue-with-search-console-378216

How marketers can prepare for and respond to Google’s algorithm updates

Google updates its algorithms all the time, which leaves many marketers playing catch-up. At SMX Next, Crystal Carter shared how to be proactive when facing these changes.

Please visit Search Engine Land for the full article.

https://searchengineland.com/how-marketers-can-prepare-for-and-respond-to-googles-algorithm-updates-378099

Yoast SEO to launch on Shopify

The well-known WordPress app will be available for Shopify merchants on Jan. 18, 2022.

Please visit Search Engine Land for the full article.

https://searchengineland.com/yoast-seo-to-launch-on-shopify-378190

4 ways data analysis can help you generate new ideas and optimize your content

If your competitors outrank you, there’s probably a good reason for it. At SMX Next, Ashley Segura shared how she uses data analysis to discover those reasons, along with fresh content ideas that can help you close the gap.

Please visit Search Engine Land for the full article.

https://searchengineland.com/4-ways-data-analysis-can-help-you-generate-new-ideas-and-optimize-your-content-378130

Meta will remove targeting options for sensitive topics on January 19

Campaigns can continue to deliver to impacted targeting options until March 17, 2022.

Please visit Search Engine Land for the full article.

https://searchengineland.com/meta-will-remove-targeting-options-for-sensitive-topics-on-january-19-378095

Google Search Console products rich result report error handling updated

On December 28, 2021 Google made a change to how it evaluates and reports errors in product structured data, so you may see a change in errors in that report going forward.

Please visit Search Engine Land for the full article.

https://searchengineland.com/google-search-console-products-rich-result-report-error-handling-updated-378082


Search