Search Engine Land

Google Merchant Center allows retailers to save product filters

Save-able product filters can enable marketers to more quickly zoom into the product category they want to analyze.

Please visit Search Engine Land for the full article.

https://searchengineland.com/google-merchant-center-allows-retailers-to-save-product-filters-378069

4 tips for creating visually stunning display ads

Advertisers aren’t just competing for their audience’s money, they’re also competing for their attention. At SMX Create, Rebecca Debono and Julia Thiel discussed how they create eye-catching ads that can help brands secure both.

Please visit Search Engine Land for the full article.

https://searchengineland.com/4-tips-for-creating-visually-stunning-display-ads-378028

Google Search Console testing announcement bar

Google looks to be testing a new announcement section at the top of the Search Console interace.

Please visit Search Engine Land for the full article.

https://searchengineland.com/google-search-console-testing-announcement-bar-378064

Google algorithm updates 2021 in review: Core updates, product reviews, page experience and beyond

Google had a busy year of search algorithm updates in 2021, but some might question the timing of many of those updates during an already super stressful year.

Please visit Search Engine Land for the full article.

https://searchengineland.com/google-algorithm-updates-2021-in-review-core-updates-product-reviews-page-experience-and-beyond-378017

Google rolls out placement exclusions for Smart Shopping campaigns

It’s unclear whether this feature will remain available once Smart Shopping campaigns are rolled into Performance Max campaigns in 2022.

Please visit Search Engine Land for the full article.

https://searchengineland.com/google-rolls-out-placement-exclusions-for-smart-shopping-campaigns-378050

Google now lets you place products at the top of your local and maps listing

Google Business Profiles now let’s you mark a product as special to pop it to the top.

Please visit Search Engine Land for the full article.

https://searchengineland.com/google-now-lets-you-place-products-at-the-top-of-your-local-and-maps-listing-378044

SEO 2021 year in review: Endless updates, title rewrites, GMB becomes GBP and more

Despite facing a still-raging pandemic and a slew of updates, SEOs rose to the challenge. Here’s our recap of the year’s most important SEO stories and news.

Please visit Search Engine Land for the full article.

https://searchengineland.com/seo-2021-year-in-review-endless-updates-title-rewrites-gmb-becomes-gbp-and-more-377444

Google Ads not serving fully on Gmail

This issue started yesterday afternoon and only impacts users on the desktop version of Gmail.

Please visit Search Engine Land for the full article.

https://searchengineland.com/google-ads-not-serving-fully-on-gmail-378013

PPC 2021 in review: Privacy and automation force advertisers to adapt

From the deprecation of broad match modified keywords to FLoC to RSAs becoming the default, PPC professionals dealt with a lot of change in 2021.

Please visit Search Engine Land for the full article.

https://searchengineland.com/ppc-2021-in-review-privacy-and-automation-force-advertisers-to-adapt-377960

Messy SEO: Fixing site structure while a Google title change sinks clickthroughs

In Part 5 of our Messy SEO series, we look at the results from Google’s title tag changes and other SERP issues affecting MarTech.

Please visit Search Engine Land for the full article.

https://searchengineland.com/messy-seo-fixing-site-structure-while-a-google-title-change-sinks-clickthroughs-377725


Search