Search Engine Land

This update seemed to be focused on changes around proximity and distance.

Please visit Search Engine Land for the full article.

https://searchengineland.com/the-vicinity-update-winners-and-losers-from-the-november-2021-local-update-377624

On the hunt for something new? Check out who’s hiring in search marketing this week.

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https://searchengineland.com/december-20-the-latest-jobs-in-search-marketing-377585

The new features may make it even harder for OTAs to compete in the search results.

Please visit Search Engine Land for the full article.

https://searchengineland.com/bing-launches-travel-oriented-results-pages-and-a-trip-planning-hub-377589

An optimized site structure serves as the foundation for SEO success. At SMX Create, Niki Mosier shared how to strengthen those foundations and identify opportunities for greater search visibility.

Please visit Search Engine Land for the full article.

https://searchengineland.com/how-to-optimize-your-site-for-better-findability-377578

Searchers can now dock places they find in Google Maps to the bottom of the map interface.

Please visit Search Engine Land for the full article.

https://searchengineland.com/google-maps-adds-dock-to-bottom-377557

It’s difficult to find value in mounds of data. At SMX Next, Murat Yatağan shared how SEOs can use data segments to build successful campaigns.

Please visit Search Engine Land for the full article.

https://searchengineland.com/how-to-gain-seo-insights-using-data-segmentation-377459

Google also announced more Lens integrations for Chrome as well as the rollout of the “Your carts” card.

Please visit Search Engine Land for the full article.

https://searchengineland.com/chrome-will-show-updated-pricing-in-the-tabs-grid-on-mobile-377483

Many SEOs have reported being unable to access Google Search Console.

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https://searchengineland.com/google-search-console-inaccessible-for-some-users-377490

Respondents to our Events Participation Index also recommend events keep virtual and hybrid options going into the foreseeable future.

Please visit Search Engine Land for the full article.

https://searchengineland.com/fearing-omicron-wave-marketers-less-likely-to-attend-upcoming-in-person-conferences-377476

This overlapped other ranking updates and a Google map and local pack update design change.

Please visit Search Engine Land for the full article.

https://searchengineland.com/google-also-had-a-local-search-update-from-november-30-through-december-8-377481