Search Engine Land

Bing launches Ethical Shopping hub in UK

The hub is expected to roll out in the U.S. next year and Microsoft is looking to extend it beyond the fashion vertical.

Please visit Search Engine Land for the full article.

https://searchengineland.com/bing-launches-ethical-shopping-hub-in-uk-377146

How successful marketers plan paid media  in a changing world

Uncertainty has defined much of the past two years. At SMX Next, PPC professionals shared how marketers can develop adaptable plans to overcome the unforeseen.

Please visit Search Engine Land for the full article.

https://searchengineland.com/how-successful-marketers-plan-paid-media-in-a-changing-world-377038

The cost of ignoring website accessibility

Non-compliant sites are vulnerable to lawsuits, but SEOs can help protect them by advocating for accessibility, which can serve both differently-abled audiences as well as your business goals.

Please visit Search Engine Land for the full article.

https://searchengineland.com/the-cost-of-ignoring-website-accessibility-377129

How expired landing pages kill your Google rankings

Soft 404s can lead to a poor user experience, fewer conversions and impact your site’s visibility more than the loss in PageRank from maintaining them. Here’s how to properly deal with expired landing pages.

Please visit Search Engine Land for the full article.

https://searchengineland.com/how-expired-landing-pages-kill-your-google-rankings-377055

Google Ads brings image extensions to desktop devices

When the update rolls out in a few weeks, advertisers that are already using image extensions for mobile devices will automatically show those extensions on desktop as well.

Please visit Search Engine Land for the full article.

https://searchengineland.com/google-ads-brings-image-extensions-to-desktop-devices-377031

Microsoft Advertising now supports Spanish language ads in the US

The company also announced Audience Network updates, including support for Video Ads and Feed Ads in the Audience Network Planner and CPM pricing.

Please visit Search Engine Land for the full article.

https://searchengineland.com/microsoft-advertising-now-supports-spanish-language-ads-in-the-us-377017

Bing now let’s you search local stores

Microsoft said this new feature will help searchers check store stock availability and choose to buy online and pick up in-store.

Please visit Search Engine Land for the full article.

https://searchengineland.com/bing-now-lets-you-search-local-stores-377009

Google rolling out new Top stories design on desktop

The change comes two years after the last redesign.

Please visit Search Engine Land for the full article.

https://searchengineland.com/google-rolling-out-new-top-stories-design-on-desktop-376984


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