Search Engine Land

CTAs shouldn’t be an afterthought. Including them in your on-page optimizations can help strengthen your user journey and signal relevance to search engines.

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https://searchengineland.com/3-tactics-to-improve-ctas-for-increased-relevance-and-conversions-376775

In Part 4 of our Messy SEO series, we look at how Google’s SERP title change gutted one of MarTech’s most important pages.

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https://searchengineland.com/when-googles-title-change-goes-wrong-376679

Make sure to update your healthcare client’s Google Business Profile and website to ensure Google is showing accurate details.

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https://searchengineland.com/google-search-lets-you-see-if-a-doctor-or-healthcare-facility-takes-your-insurance-376702

Google now has shopping integrations for retailers on Shopify, WooCommerce, GoDaddy, Square, BigCommerce and PrestaShop.

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https://searchengineland.com/google-adds-prestashop-to-its-list-of-available-e-commerce-integrations-376753

The update will take about three weeks to fully rollout, Google said.

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https://searchengineland.com/google-december-2021-product-reviews-update-rolling-out-376672

However, both strategies perform similarly when reach is comparable.

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https://searchengineland.com/demographic-audiences-deliver-twice-the-reach-of-narrow-interest-audiences-according-to-facebook-376664

Campaign metrics alone may not accurately represent your team’s work. At SMX Next, Jessica Bowman shared metrics that can help SEOs change the conversation and get executives to recognize their value.

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https://searchengineland.com/3-seo-metrics-to-help-secure-executive-level-buy-in-376583

These new features expand Performance Planner’s flexibility, making it potentially more useful for advertisers in more situations.

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https://searchengineland.com/google-performance-planner-adds-support-for-ineligible-campaigns-secondary-metrics-suggested-changes-and-specific-time-ranges-376625

The new Competitive visibility report can help merchants get a more defined view of their reach across Shopping ads and free listings, who their competitors are and how visible their offers are compared to their competitors.

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https://searchengineland.com/google-merchant-center-now-shows-relative-visibility-page-overlap-rate-and-higher-position-rate-metrics-376612

YouTube Search Insights also shows creators the number of views a given search term drove for their channel over the last 28 days.

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https://searchengineland.com/youtubes-experimental-tool-for-creators-simplifies-keyword-research-and-identifies-content-gaps-376596