Search Engine Land

Google adds Smart Bidding for store sales to optimize bids for offline transactions

With holiday shopping season in full swing, being able to better optimize campaigns for in-store shoppers means the opportunity to catch searchers when they’re ready to buy.

Please visit Search Engine Land for the full article.

https://searchengineland.com/google-adds-smart-bidding-for-store-sales-to-optimize-bids-for-offline-transactions-375812

Google is hiring a Search Quality Analyst to fight search spam

The job is based in Mountain View, California and you would work on helping keep the search results spam free.

Please visit Search Engine Land for the full article.

https://searchengineland.com/google-is-hiring-a-search-quality-analyst-to-fight-search-spam-375833

November 8: The latest jobs in search marketing

On the hunt for something new? Check out who’s hiring in search marketing this week

Please visit Search Engine Land for the full article.

https://searchengineland.com/november-8-the-latest-jobs-in-search-marketing-375839

What digital marketers should know about Google Analytics 4

Data is collected differently, stored differently, and even visualized differently. All of this change can be frustrating, but GA4 is quite a bit more advanced than the previous version.

Please visit Search Engine Land for the full article.

https://searchengineland.com/what-digital-marketers-should-know-about-google-analytics-4-375863

Google’s local rebrand prompts SMB support amid antitrust lawsuits, says local SEO expert

If you work with SMBs and they received the notification, there’s a chance they may be worried about how laws and resulting changes will affect their businesses.

Please visit Search Engine Land for the full article.

https://searchengineland.com/googles-local-rebrand-prompts-smb-support-amid-antitrust-lawsuits-says-local-seo-expert-375887

Yelp’s new home feed looks like a certain popular social media app

The new feed shows users Popular Dishes and Yelp Connect posts based on physical proximity to the business, the popularity of a dish in reviews and the recency of the content.

Please visit Search Engine Land for the full article.

https://searchengineland.com/yelps-new-home-feed-looks-like-a-certain-popular-social-media-app-375823

Google Keyword Planner Tool gains year-over-year, 3-month change and trends data

The platform is making more data available that you can use to make informed decisions about your search campaigns.

Please visit Search Engine Land for the full article.

https://searchengineland.com/google-keyword-planner-tool-gains-year-over-year-3-month-change-and-trends-data-375916

Pricing, deals, and checkout features now live in Microsoft Bing Shopping

These new features enhance the experience for shoppers who want to be able to compare prices, get the best deals, and know what’s trending — all in a single interface. For retailers, it’s easy to participate in with feed-based Merchant Center integrations.

Please visit Search Engine Land for the full article.

https://searchengineland.com/pricing-deals-and-checkout-features-now-live-in-microsoft-bing-shopping-375922

9 ways to level up your search marketing career

Leveling up your career — regardless of how you decide to advance it, is all about becoming a strategic leader.

Please visit Search Engine Land for the full article.

https://searchengineland.com/9-ways-to-level-up-your-search-marketing-career-375846

Google is testing the IndexNow protocol for sustainability

After both Microsoft Bing and Yandex announce IndexNow, Google promises to give it a try.

Please visit Search Engine Land for the full article.

https://searchengineland.com/google-is-testing-the-indexnow-protocol-for-sustainability-375932


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