![Google on Penguin algorithm; aims to ignore spammy links but can lead to distrusting your site](https://www.cdn5.niftycent.com/d/k/Q/G/X/G/g/google-on-penguin-algorithm-aims-to-ignore-spammy-links-but-can-lead-to-distrusting-your-site.webp)
Maybe it is best to avoid link building and built a site that naturally gains links?
Please visit Search Engine Land for the full article.
![November 1: The latest jobs in search marketing](https://www.cdn5.niftycent.com/d/e/4/x/x/7/q/november-1-the-latest-jobs-in-search-marketing.webp)
On the hunt for something new? Check out who’s hiring in search marketing this week
Please visit Search Engine Land for the full article.
![Google introduces new ‘Deals’ features for the Shopping tab and Merchant Center](https://www.cdn5.niftycent.com/d/k/J/5/5/4/d/google-introduces-new-deals-features-for-the-shopping-tab-and-merchant-center.webp)
The company is expanding areas in its search results where deals can appear and making it easier for smaller retailers to showcase their promotions.
Please visit Search Engine Land for the full article.
![Meta or meh? Facebook’s new rebrand; Friday’s daily brief](https://www.cdn5.niftycent.com/d/k/X/d/d/n/V/meta-or-meh-facebook-s-new-rebrand-friday-s-daily-brief.webp)
Plus, the secret to managing people is less management and more peopling
Please visit Search Engine Land for the full article.
![Google removes 12 structured data fields from the help documents](https://www.cdn5.niftycent.com/d/e/7/m/m/E/9/google-removes-12-structured-data-fields-from-the-help-documents.webp)
This may impact HowTo, QAPage and SpecialAnnouncement rich results and reporting.
Please visit Search Engine Land for the full article.
![Facebook is now Meta: Tech giant announces rebrand](https://www.cdn5.niftycent.com/d/1/n/A/A/o/V/facebook-is-now-meta-tech-giant-announces-rebrand.webp)
The new name begs the question if the metaverse will become a new frontier for advertising (especially as the Oculus has been testing ads in VR).
Please visit Search Engine Land for the full article.
![Whether Google manipulated AMP or not, it’s a great time to reassess using it](https://www.cdn5.niftycent.com/d/1/Y/O/O/Q/O/whether-google-manipulated-amp-or-not-it-s-a-great-time-to-reassess-using-it.webp)
If the allegations from 17 state attorneys general are true, we’ll likely all ditch AMP. But even if they’re not, the page experience update is now live and we have a clearer idea of what the possibilities and compromises are without AMP.
Please visit Search Engine Land for the full article.
![Google reduces the unique product identifiers enforcement on free product listings](https://www.cdn5.niftycent.com/d/k/W/O/O/5/d/google-reduces-the-unique-product-identifiers-enforcement-on-free-product-listings.webp)
Instead of removal from Google Search, your products may still show up but the performance will be limited.
Please visit Search Engine Land for the full article.
![Core Web Vitals: SEOs look back and shrug; Thursday’s daily brief](https://www.cdn5.niftycent.com/d/k/X/d/d/N/0/core-web-vitals-seos-look-back-and-shrug-thursday-s-daily-brief.webp)
Plus, retailers will lose half of sales on backordered items unless they compensate with experience, according to Forrester.
Please visit Search Engine Land for the full article.
![Instagram opens Stories link sticker to all users](https://www.cdn5.niftycent.com/d/1/d/8/8/r/n/instagram-opens-stories-link-sticker-to-all-users.webp)
If your business has a following on Instagram, make sure to incorporate it as part of your social strategy this holiday shopping season.
Please visit Search Engine Land for the full article.