Search Engine Land

Google is also rolling out more support for managing your business profile directly in Google Search and Maps.

Please visit Search Engine Land for the full article.

http://feeds.searchengineland.com/~r/searchengineland/~3/XniWjgkpHXU/google-my-business-now-known-as-google-business-profile-as-google-migrates-features-to-maps-and-search-375767

The rollout for this Google search algorithm update will take about a week.

Please visit Search Engine Land for the full article.

http://feeds.searchengineland.com/~r/searchengineland/~3/19uiPlWtyNo/google-releases-november-2021-spam-update-375776

Many retailers would prefer their shoppers land on-site to discover the value of their products and drive value-based conversions. However, the buy now and checkout options could mean lower friction in the final buy. Either way, it’s worth participating in as the Shopping product continues to grow.

Please visit Search Engine Land for the full article.

http://feeds.searchengineland.com/~r/searchengineland/~3/ntU0Yt6s1z0/microsoft-bing-expands-shopping-options-for-users-gives-retailers-mo

First-party data is information that websites, advertisers, and publishers collect directly from users and searchers (that they give voluntarily).

Please visit Search Engine Land for the full article.

http://feeds.searchengineland.com/~r/searchengineland/~3/wbqnuBIeeoQ/google-launches-new-way-for-publishers-to-use-first-party-data-to-enhance-targeted-advertising-375757

Luxury shoppers, digital nomads, empowered activists and self-care enthusiasts proliferated during the pandemic and may be here to stay.

Please visit Search Engine Land for the full article.

http://feeds.searchengineland.com/~r/searchengineland/~3/_Qgw9kF2xmk/four-new-personas-are-changing-how-marketers-reach-and-relate-to-customers-according-to-microsoft-advertising-375759

If there’s potential for it to affect your campaigns, make sure to annotate your analytics and inform your clients and stakeholders of the glitch.

Please visit Search Engine Land for the full article.

http://feeds.searchengineland.com/~r/searchengineland/~3/8zAAGzd0yOY/google-ads-location-targeting-glitch-causes-advertiser-frustration-375754

The reintroduction of Google News (and other news sources like Facebook) into Spain could benefit advertisers in the area as publications can net more traffic from these news aggregation sources.

Please visit Search Engine Land for the full article.

http://feeds.searchengineland.com/~r/searchengineland/~3/0cHtUxIKMOk/google-news-returns-to-spain-after-legislation-changes-375752

Google updated its video best practices SEO guide to say if you want a video to perform well in search, place it prominently on a dedicated page.

Please visit Search Engine Land for the full article.

http://feeds.searchengineland.com/~r/searchengineland/~3/xTREtvvd9BM/google-recommends-placing-videos-on-dedicated-pages-for-maximum-exposure-375746

Reporting remains the same in Search Console, but eliminating the line between pages may result in new user behaviors, which can create winners and losers.

Please visit Search Engine Land for the full article.

http://feeds.searchengineland.com/~r/searchengineland/~3/HpOAw7X8vmM/how-googles-continuous-scroll-can-affect-impressions-and-ctr-375738

For over four months, Google has been overcounting some of this data – make sure you communicate this to your clients when you send them your next batch of reports.

Please visit Search Engine Land for the full article.

http://feeds.searchengineland.com/~r/searchengineland/~3/eHd7O51ZRGA/google-search-console-overcounted-mobile-page-experience-data-since-june-29th-375749